Courtesy of Jet SetFashion / NewsFashion / NewsCult sportswear label Jet Set dives into its archives for SS20The luxury brand looks back through its 50 year history for the new seasonShareLink copied ✔️ In Partnership with Jet SetJune 22, 2020June 22, 2020TextDazed DigitalJet Set 2020 Collection Though Virgil Abloh may have declared the death of streetwear at the end of 2019, all signs point to this not quite being the case. Each morning, all around the world, people are pulling on their favourite sweatpants and track tops, and readying themselves for another day in isolation: contrary to what the Off-White founder predicted, street and loungewear has become more integral to our wardrobes than ever before. One label with vast experience is JET SET. Founded in St. Moritz in 1969, the pioneering label has been turning out innovative, fashion-led leisurewear collections for almost 50 years, and, in the time since it was founded, has become known for its bold approach to colour and print. This season, for SS20, JET SET’s collection is made up of lightweight, gender-neutral nylon track tops and matching trousers, coach jackets, jumpsuits, and a selection of retro-inspired beach and gym wear (for the moment we’re finally allowed back there), much of which is emblazoned with the label’s signature star monogram and graphic prints. Elsewhere, animal-motif sweatshirts, parachute pants, and utilitarian bombers are crafted from pure silk, with many pieces crafted from recycled and repurposed materials as the brand powers towards a more sustainable future. In addition to this, creative director Michael Michalsky has revived JET SET’s denim diffusion line Blue System for a new generation of fashion fans. Garnering a cult following the first time around, the revived edit is made up of oversized denim jackets, loose, 90s-style jeans, and a few pairs of short shorts to boot. As seen in the label’s SS20 campaign (which FYI is featured in the gallery above) the capsule is complemented by a series of pieces bearing bold 70s’ pinball machine prints. Check it out for yourself above and head to the JET SET website here. Courtesy of Jet SetEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREMarie Antoinette was reborn at Sandy Liang’s AW26 showIn pictures: Party girl glamour at Area AW26Escentric MoleculesMolecule 01 + Champaca is Escentric Molecules’ latest sultry scentFashion goes full frostbite at Gabe Gordon AW26Boy London America brings the guillotine to NYFWThe first campaign of Loewe’s new era stars a cast of cult actorsThe 25 most stylish celebrity couples of all timeMeet FOUND: The brand Bad Bunny almost wore to the Super BowlSports Banger hooks up with adidas for Valentine’s Day BurberryTwiggy, Maya Wigram and more front Burberry’s SS26 campaignJane Wade’s AW26 show was a reminder to touch grassA rare Maison Martin Margiela archive is going on sale in New YorkEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy