With Milan and Paris Fashion Week’s upcoming SS21 menswear shows postponed in the face of the ongoing coronavirus pandemic, the fashion industry has been holding its breath as to an announcement surrounding the biannual event’s London iteration. Now, in news broken this morning, the plans surrounding LFW have finally been revealed. 

As announced by the British Fashion Council, the organisation is set to merge its womenswear and menswear showcases into one gender-neutral platform. Beginning on June 12, the IRL event will (pretty unsurprisingly) move into the digital realm, and be open to both industry insiders and a wider audience of consumers. 

“The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this,” says the BFC’s Caroline Rush. “By creating a cultural fashion week platform, we are adapting digital innovation to best fit our needs today and something to build on as a global showcase for the future.”  

Though details as to what London Fashion Week will look like in its URL format are limited right now, the BFC outlines a line-up consisting of interviews, podcasts, designer diaries, webinars, and digital showrooms, as well as multimedia presentations hosted by British menswear and womenswear designers both established and emerging. 

Stay tuned for exactly what that entails, and revisit streetstyle images from the AW20 womenswear shows below.