Courtesy of Louis VuittonFashion / NewsFashion / NewsLouis Vuitton’s latest campaign is a kitsch, campy homage to pulp fictionFeaturing Cody Fern, Jaden Smith, Robyn, and moreShareLink copied ✔️January 23, 2020January 23, 2020TextJessica Heron-LangtonLouis Vuitton Pre-AW20 campaign Nicolas Ghesquière is renowned for using sci-fi to inform his creative output at Louis Vuitton, referencing everything from Star Wars to Stranger Things in his collections. In fact, the creative director recently posted a picture of himself on Instagram “hanging out” with video game character Senna from League of Legends. Now, the designer drops his latest Pre-Fall campaign for the house: a campy homage to vintage sci-fi book covers, with titles including The Devil’s Mansion, Forbidden Games, and The Haunted Garden among those on the line-up. Lensed by Collier Schorr, Ghesquière enlisted some of his favourite stars to take on the roles of the fictional characters, with Yaya, Alicia Vikander, Jennifer Connelly, Jaden Smith, Doona Bae, Cody Fern, Angelica Ross, and Robyn all taking centre-stage alongside burning castles, race cars, and dragons. With those featured dressed head-to-toe the luxury house’s latest collection, which includes prim, 70s-inspired midi-dresses, capes, and colourful tailored suits, one t-shirt is even embossed with the original cover from William Peter Blatty’s 1971 cult novel The Exorcist. Take a look at the campaign images above and revisit Louis Vuitton’s SS20 gallery below. Louis Vuitton SS20Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREAll aboard! Ferragamo goes nautical for AW26Brit Awards 2026: The best dressed stars on the red carpet Reebok Your favourite Reeboks are getting a makeoverMoschino turned its AW26 runway into a reality showStreet style AW26: Maximalist dressing is alive and well in LondonGucci AW26: Everything you missed at Demna’s blockbuster runway debutStill got it! The 00s Mulberry Bayswater bag is making a comeback Antonio MarrasAntonio Marras wants us to stop and smell the roses for AW26 Reebok How Dazed Clubbers are styling their Reebok ClassicsPrada’s frazzled Italian women stripped off multiple times adidas OriginalsSamuel L Jackson is on a quest to find his SuperstarsDiary of a debut: Inside Petra Fagerström’s London Fashion Week breakoutEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy