Courtesy of Louis VuittonFashion / NewsFashion / NewsLouis Vuitton’s latest campaign is a kitsch, campy homage to pulp fictionFeaturing Cody Fern, Jaden Smith, Robyn, and moreShareLink copied ✔️January 23, 2020January 23, 2020Text Jessica Heron-Langton Louis Vuitton Pre-AW20 campaign Nicolas Ghesquière is renowned for using sci-fi to inform his creative output at Louis Vuitton, referencing everything from Star Wars to Stranger Things in his collections. In fact, the creative director recently posted a picture of himself on Instagram “hanging out” with video game character Senna from League of Legends. Now, the designer drops his latest Pre-Fall campaign for the house: a campy homage to vintage sci-fi book covers, with titles including The Devil’s Mansion, Forbidden Games, and The Haunted Garden among those on the line-up. Lensed by Collier Schorr, Ghesquière enlisted some of his favourite stars to take on the roles of the fictional characters, with Yaya, Alicia Vikander, Jennifer Connelly, Jaden Smith, Doona Bae, Cody Fern, Angelica Ross, and Robyn all taking centre-stage alongside burning castles, race cars, and dragons. With those featured dressed head-to-toe the luxury house’s latest collection, which includes prim, 70s-inspired midi-dresses, capes, and colourful tailored suits, one t-shirt is even embossed with the original cover from William Peter Blatty’s 1971 cult novel The Exorcist. Take a look at the campaign images above and revisit Louis Vuitton’s SS20 gallery below. Louis Vuitton SS20Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingThe internet wants women to stop acting like ‘birds’On TikTok, the word has become shorthand for being male-centred, prompting women to share their dating horror stories and unlearn their ‘bird’ behaviour before summertimeLife & CultureArts+CultureHow Prince almost ended up in The Fifth ElementMaison Margiela FragrancesEventWhat went down at Maison Margiela’s ‘The Scentsorium Collection’ launchFilm & TV7 sex worker-approved films about sex workMusicThe 5 best songs from Drake’s new albums (plural) FashionGucci’s Times Square show pays homage to the people of NYCFashionWhy is Americana everywhere right now? SamsungLife & CultureWhat went down at Dazed Club’s drop-in skate session with SamsungFashionThis subculture archive is fashion’s best kept secretEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy