Photography Mert Alas and Marcus PiggottFashion / NewsFashion / NewsVersace’s new J.Lo-starring campaign reflects on the power of the internetAnd yes, that green dress makes another appearance in the SS20 visualsShareLink copied ✔️January 11, 2020January 11, 2020Text Thom Waite Versace SS20 campaign We’re four months on from Versace’s SS20 show in Milan, which J.Lo closed with a nod to her iconic green Versace dress of almost 20 years prior – yes, the one credited with inspiring the launch of Google Images – and the Hustlers actress is back again for the label’s new campaign. Lopez joins Kendall Jenner in the SS20 campaign (shot by the famed fashion duo Mert Alas and Marcus Piggott) which carries on the theme of how the internet’s blurred the lines in our lives: between the personal and private, fashion and technology, vanity and self-love. Both Lopez and Jenner type their own names into a holographic search bar, for example (don’t lie, you’ve googled yourself before too), becoming a simultaneous blend of the searcher and the search result. They also wear pieces in the reprised jungle print of that dress – along with evening dresses and accessories characteristically laden with gold – against a disorientating backdrop of their own blown-up faces. “I am so proud Google Images was invented after Jennifer wore that dress,” says Donatella Versace in an accompanying statement, and, in the best possible way, it shows. View the full campaign in the gallery above. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingIlia Malinin breaks the ice – and his silenceHe does things on a skating rink that were once thought impossible. But the ‘Quad God’s’ setback at this year’s Winter Olympics brought new fire and energy to a skater seen by many as the greatest of all time Life & CultureArt & PhotographyThese intimate portraits examine India’s influencer culture Nike FashionNike celebrates the culture of soccer ahead of a summer shaped by the gameArt & PhotographyArt shows to leave the house for in June 2026BeautyHoroscopes June 2026: Love deeply, take risks, and embarrass yourselfBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaFilm & TV7 sex worker-approved films about sex workBeautyThe hairy politics of on-screen pubesMusic‘Korn is the cement of my being’: Portraits of metal fans in Mexico CityEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy