Photography Harmony Korine, Creative Direction Alessandro Michele, Art Direction Christopher SimmondsFashion / NewsFashion / NewsGucci does Disneyland in its latest campaignAlessandro Michele went to Disneyland and all we got was this Mickey Mouse-inspired collectionShareLink copied ✔️January 2, 2020January 2, 2020TextJessica Heron-LangtonGucci’s Year of the Mouse collection Although many of us are still recovering from our NYE outings (hi!), Alessandro Michele is looking towards the Chinese New Year for his latest Gucci collection, which celebrates the year of the mouse. And who better to star in the collection’s accompanying campaign than the world’s most famous mouse? With the shoot itself taking place at Disneyland, the imagery is lensed by Gummo director Harmony Korine, with art direction by Christopher Simmonds, and sees Dazed cover star Earl Cave, Dazed 100-er Zoë Bleu, and Chinese actress and brand ambassador Ni Ni head out into the theme park in a succession of Gucci’s signature vintage-inspired designs, with many of the pieces starring Walt Disney’s OG mouse. Alongside this, there is a short accompanying video set against the backdrop of Sleeping Beauty’s castle, in which the models go for a magic tea-cup ride, ride the log flume using their Gucci bucket hats as a way of protection from the splashing water, and take selfies with Mickey himself. The collection will be available on January 3 online at Gucci. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREKiko Mizuhara on slowing down, shutting up and touching grassWashing-up gloves have made it out the kitchen Stone Island Marina takes us straight to the source for SS26 Crying in couture: Ellie Misner’s new collection is a beautiful disaster OnMeet the creatives turning up the heat in Lagos with Burna Boy and OnThe biggest fashion collabs you missed in MarchIn pictures: Robbie McIntosh captures the next generation of Champion youthBLACKPINK style file: All of Lisa’s greatest fashion momentsCrying in couture: Ellie Misner’s new collection is a beautiful disaster Nike How the Dazed US team are Airmaxxing Nike The unexpected history of Nike’s Air MaxSchiaparelli’s five most shocking designsEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy