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Browns Nomad Berlin
Courtesy of Browns

An abandoned Berlin supermarket is turning into a high concept store

Browns Nomad is setting up shop in the iconic Mitte district, with exclusive clothing drops, palm readings, and music by Juliana Huxtable and more

For three days, an abandoned supermarket in Berlin will be turned into a concept store, bringing together music, fashion, and art for Browns Nomad. Described as a ‘unique retail roaming experience’, the event will see the London boutique take over the Mitte district, from November 14 to 17.

A stellar line-up of performances includes artist OrtaMiklos, British ‘urban jazz’ musician IAMDDB, artist and DJ Juliana Huxtable, and No Shade collective. There will also be palm readings by Truth And/Or Consequences, tattooing by Louis Loveless, and panel talks from the likes of GmbH with Vogue Germany. 

With one-on-one private shopping and a clothing exchange with Dazed 100-er Duran Lantink, the performances, which will be spread across the three days, will sit alongside a curated selection of Browns products. 

Featuring designers such as Ancuta SarcaAhluwalia, and Mariah Esa, there will also be collaborations and capsules collections made exclusively for the event, available to buy. 

The concept store is now in its third successful iteration – while last year the British shop headed to LA, this time, the brand is partnering with multidisciplinary Berlin-based communication agency, Reference Studio, and working closely with the German capital’s local community. The multi-sensory shopping experience takes inspiration from Berlin’s idiosyncratic and creative spirit, viewing it through the lens of the enduring British brand.

Visit Browns Nomad’s Berlin concept store at Supermarkt, Holzmarktstraße 66, 10179 Berlin-Mitte, from November 14 to 16.