@kimkardashianFashionNewsFashion / NewsKim K just won $2.7m from Missguided for using her likenessThat’s so misguidedShareLink copied ✔️July 5, 2019July 5, 2019TextDominic Cadogan Oh, Missguided. The online retailer is constantly under criticism for its misguided (sorry, not sorry) decisions. Most recently, this was over the terrible decision to sell a £1 bikini – read more on that here. Now, the clothing site has been taken to court by Kim Kardashian West (no, she’s not representing herself just yet) for using her likeness to sell its products. In one example, Kardashian West posted a picture of herself in a gold dress and mere hours later, Missguided posted a similar version with the caption: “The devil works hard but Missguided works harder.” Not defending itself, Missguided was ordered to pay $2.7m in damages and has been banned from using her trademarked likeness again for the sales or distribution of its products. In a statement the company said: “We know the view of the Californian court. The legal process has not reached a conclusion.” Only two days ago, I was privileged enough to wear a one-of-a-kind vintage Mugler dress and in less than 24 hours it was knocked off and thrown up on a site - but it's not for sale. You have to sign up for a waitlist because the dress hasn’t even been made to sell yet.— Kim Kardashian West (@KimKardashian) February 19, 2019I’ve watched these companies profit off my husband’s work for years and now that it’s also affecting designers who have been so generous to give me access to their beautiful works, I can no longer sit silent.— Kim Kardashian West (@KimKardashian) February 19, 2019It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat and tears of true designers who have put their all into their own original ideas.— Kim Kardashian West (@KimKardashian) February 19, 2019Expand your creative community and connect with 15,000 creatives from around the world.READ MOREFrom Lana to Gaga: August Barron curate their ultimate music video nightInside the world of August Barron, fashion’s disruptive design duo Jean Paul GaultierJean Paul Gaultier’s iconic Le Male is the gift that keeps on givingIn pictures: Shalom Harlow’s most iconic catwalk momentsSilver Arrows: Fusing fashion with film noirSo you want to get your hands on Leigh Bowery’s merkin?‘Westwood and Kawakubo are provocateurs’: Inside their powerful new exhibitA look back on Loli Bahia’s best fashion moments Sunrise Angel: Loli Bahia steps out of the shadowsIrish designer Robyn Lynch is riding the ‘green wave’ her own wayDario Vitale has left Versace after 8 monthsThe 2025 Christmas archetype gift guide