@kimkardashianFashion / NewsFashion / NewsKim K just won $2.7m from Missguided for using her likenessThat’s so misguidedShareLink copied ✔️July 5, 2019July 5, 2019TextDominic Cadogan Oh, Missguided. The online retailer is constantly under criticism for its misguided (sorry, not sorry) decisions. Most recently, this was over the terrible decision to sell a £1 bikini – read more on that here. Now, the clothing site has been taken to court by Kim Kardashian West (no, she’s not representing herself just yet) for using her likeness to sell its products. In one example, Kardashian West posted a picture of herself in a gold dress and mere hours later, Missguided posted a similar version with the caption: “The devil works hard but Missguided works harder.” Not defending itself, Missguided was ordered to pay $2.7m in damages and has been banned from using her trademarked likeness again for the sales or distribution of its products. In a statement the company said: “We know the view of the Californian court. The legal process has not reached a conclusion.” Only two days ago, I was privileged enough to wear a one-of-a-kind vintage Mugler dress and in less than 24 hours it was knocked off and thrown up on a site - but it's not for sale. You have to sign up for a waitlist because the dress hasn’t even been made to sell yet.— Kim Kardashian West (@KimKardashian) February 19, 2019I’ve watched these companies profit off my husband’s work for years and now that it’s also affecting designers who have been so generous to give me access to their beautiful works, I can no longer sit silent.— Kim Kardashian West (@KimKardashian) February 19, 2019It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat and tears of true designers who have put their all into their own original ideas.— Kim Kardashian West (@KimKardashian) February 19, 2019Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREThis film captures Naples’ intense love affair with Stone IslandTouching grass was the biggest trend of AW26Mask4mask: Masquerade was having a moment at the AW26 showsCeline is sick of irony! Plus everything you missed at Paris Fashion WeekAdidas tapped the City of Angels for its latest release ZimmermannZIMMERMANN celebrates trailblazing women for AW26 Alysa Liu makes her Paris Fashion Week debut at Louis VuittonMiu Miu AW26: Chloë Sevigny and Gillian Anderson just walked at PFWKiko Kostadinov is taking flight for AW26Chanel AW26: Matthieu Blazy’s butterflies are ready for the ballLVMH Prize 2026Inside an exclusive celebration for the semi-finalists of the LVMH Prize vansCatch SZA in an internet cafe for Vans Off The WallEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy