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Kim kardashian west missguided lawsuit

Kim K just won $2.7m from Missguided for using her likeness

That’s so misguided

Oh, Missguided. The online retailer is constantly under criticism for its misguided (sorry, not sorry) decisions. Most recently, this was over the terrible decision to sell a £1 bikini – read more on that here.

Now, the clothing site has been taken to court by Kim Kardashian West (no, she’s not representing herself just yet) for using her likeness to sell its products.

In one example, Kardashian West posted a picture of herself in a gold dress and mere hours later, Missguided posted a similar version with the caption: “The devil works hard but Missguided works harder.”

Not defending itself, Missguided was ordered to pay $2.7m in damages and has been banned from using her trademarked likeness again for the sales or distribution of its products.

In a statement the company said: “We know the view of the Californian court. The legal process has not reached a conclusion.”