@kimkardashianFashion / NewsFashion / NewsKim K just won $2.7m from Missguided for using her likenessThat’s so misguidedShareLink copied ✔️July 5, 2019July 5, 2019Text Dominic Cadogan Oh, Missguided. The online retailer is constantly under criticism for its misguided (sorry, not sorry) decisions. Most recently, this was over the terrible decision to sell a £1 bikini – read more on that here. Now, the clothing site has been taken to court by Kim Kardashian West (no, she’s not representing herself just yet) for using her likeness to sell its products. In one example, Kardashian West posted a picture of herself in a gold dress and mere hours later, Missguided posted a similar version with the caption: “The devil works hard but Missguided works harder.” Not defending itself, Missguided was ordered to pay $2.7m in damages and has been banned from using her trademarked likeness again for the sales or distribution of its products. In a statement the company said: “We know the view of the Californian court. The legal process has not reached a conclusion.” Only two days ago, I was privileged enough to wear a one-of-a-kind vintage Mugler dress and in less than 24 hours it was knocked off and thrown up on a site - but it's not for sale. You have to sign up for a waitlist because the dress hasn’t even been made to sell yet.— Kim Kardashian West (@KimKardashian) February 19, 2019I’ve watched these companies profit off my husband’s work for years and now that it’s also affecting designers who have been so generous to give me access to their beautiful works, I can no longer sit silent.— Kim Kardashian West (@KimKardashian) February 19, 2019It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat and tears of true designers who have put their all into their own original ideas.— Kim Kardashian West (@KimKardashian) February 19, 2019Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingIs London nightlife ‘so back’?New venues like Lost and Palais are injecting new life into the city’s (supposedly) dying club scene. Are they sustainable? Amelia Abraham investigates Music PolaroidArt & PhotographyThree Dazed Clubbers on documenting a complete digital detoxArt & PhotographyThings To Come: Porn saves the world in Maja Malou Lyse’s ‘bimbo sci-fi’FashionHow Indian designer Diya Joukani became the coolest girl on the internetBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaBeautyWho would we be attracted to if we didn’t know what we looked like? BeautyNude awakening: Meet the young people embracing naturismBeautyHoroscopes May 2026: It’s a money month, so expect a surprise windfallBeautyCarlijn Jacobs’ photos explore the transformative power of face paintEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy