Pin It
Keanu Reeves Saint Laurent AW19 menswear

This is not a drill: Keanu Reeves is the new face of Saint Laurent

As shot by David Sims

Following in the footsteps of Travis Scott, who appeared as the face of the label’s SS19 menswear campaign, Saint Laurent just revealed its AW19 star. This season, one of the 90s’ ultimate icons takes centre stage: Keanu Reeves.  

Appearing on the legendary Parisian house’s Instagram, Reeves is seen wearing a pinstripe tailored jacket, a dark shirt, and a pair of aviator sunglasses, as shot in monochrome by David Sims.

Elsewhere, on Saint Laurent’s artistic, creative, and image director Anthony Vaccarello’s IG, the actor appears in a boxy leather jacket and black jeans. We imagine the set also smells of some heady YSL fragrance as befitting the moody, understated shoot (just us?).

Reeves’ debut as the new face of Saint Laurent comes soon after the first ever Keanu Reeves convention – KeanuCon – took place in Glasgow earlier this month. Keanu stans: head here for more.