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Stone Island Shadow Project SS19

Stone Island creates a morphing, evolving print for its new collection

The Italian menswear label debuts a heat-reacting alternative camo for its SS19 looks

Across almost four decades, Stone Island has been experimenting with utility, style, and function, bringing us adaptable low-key and high-key heaters. Watching dawn break over a pulsating acid rave? Sorted. Queuing for the latest drop? All good. Hiking a mountain? Stoney’s got you. The Italian modern menswear brand explores new textures and fabrics, reimagining that iconic camo, as well as the classic workwear sensibilities it’s known best for with its SS19 collection.

The new line revolves around its printed heat reactive thermosensitive fabric, which continues the animal-like patterns we’ve come to know from Stone Island in a new seasonal camouflage that mutes and morphs when exposed to heat.

The digitally-elaborated pattern is like an optical illusion that moves when observed from a distance. The cotton ripstop is one solid colour, but the camouflage is heat reactive, its triple colourway changing and the pattern morphing when exposed to heat. The core values of functionality and wearability remain with staple silhouettes and looks, amped up with these rich textures and newly developed fabrics.

Though the devil works hard, Stone Island’s laboratory works harder, working with advanced technology that, over the years, has developed over 60,000 different dye recipes and a myriad of patterns, fabrics, and textures just like this recent drop. The versatility of Stone Island reflects just how the label has become a wardrobe staple across a spectrum of generations, classes, and subcultures – London grime enclaves to Italian football fans, acid house ravers of the 90s, and today’s modern young men. The SS19 collection continues this innovating ethos without compromising style.

Ultimately, the personability of clothing and ability to switch up texture, pattern, and heat technology comes in handy as we hurtle towards the impending doom of climate change – so why not look sharp as the ozone layer obliterates itself?

The Stone Island Spring Summer ‘019 collection is out now.