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Balmain SS19 campaignPhotography Dan Beleiu

A nude Cara Delevingne fronts new Balmain campaign

Designer Olivier Rousteing also appears alongside the model to recreate an iconic Janet Jackson moment

Following on from a gang of CGI models and a truck-driving Daphne Guinness, Balmain has revealed its latest campaign face: Cara Delevingne

Shot by Berlin-based photographer Dan Beleiu, the model appears in one shot completely naked, backdropped by a giant concrete Balmain logo. “I love her so much that I don’t want to see any clothes on her,” creative director Rousteing told WWD. Elsewhere, Rousteing appears in the SS19 images, covering the model’s breasts with his hands from behind in homage to Janet Jackson’s iconic 1993 Rolling Stone cover

This obviously is not the first time Delevingne has appeared in a campaign for the brand, after she fronted the AW14 series alongside the likes of Jourdan Dunn, Binx Walton, and Issa Lish. More recently, she opened the house’s SS19 show lip-syncing to Prince’s “When Doves Cry”. 

UPDATE: If that wasn’t enough nude Delevingne, the model now appears in a short campaign video themed around ‘Water’. The clip – watch below – sees a water-soaked (but still nude) Delevingne interspersed with clips of a giant Balmain logo shot on a beach. Themed around the elements, ‘Water’ represents London and there has already been a ‘Wind’ film released for NYC, with the other two elements tied to Milan and Paris dropping soon.