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YProject Ugg boots
Photography Jason Lloyd Evans, courtesy of Ugg

Y/Project is heading to Florence for its next show

Glenn Martens will join the Pitti Uomo AW19 schedule as a guest designer

We’ve only just finished the SS19 season, but the industry is already gearing up for the AW19 menswear shows in January. Following in the footsteps of Craig Green, Raf Simons, and Gosha Rubchinskiy, Glenn Martens’ Y/Project has been announced as the guest designer at Pitti Uomo’s trade show in Florence. 

“It was the first city I ever visited without my parents when I was 17,” the designer told Business of Fashion. “Now that I have the opportunity to show there, I want to connect it with the historic background that makes up part of Y/Project’s brand DNA.” While the label presents both womenswear and menswear, it’s the latter that will be the focus – although there will likely be some women’s looks on show too. 

“Our womenswear has much more followers but the core of each collection is shown during men’s season so Pitti Uomo presents a big platform to put our menswear in the spotlight,” Martens continues. “I hope it’s going to help our growth.” The date of the show is currently unconfirmed but will take place during Pitti’s schedule from January 8-11.