Yes, an actual beach complete with sand, waves, a sunny blue sky, and lifeguards reclining in denim cut-offs and sleeveless Chanel-branded polo shirts. Guests including Pharrell Williams and Simon Porte Jacquemus took the opportunity to snap photos for the ‘gram (#wishyouwerehere?), as music maestro Michel Gaubert took up position in a tiki-style beach shack, where he controlled the tunes.
Well, it would be tricky to navigate the sand in heels. There were shoes though – 90s see-through beach mules with big double-Cs on them, which models carried in their hands before slipping them on to pose for pictures.
LOTS OF BLING IS APPROPRIATE BEACH WEAR
Presumably the Chanel woman has a private island, so she can leave her jewellery on her sun lounger when she takes a dip. As well as raffia hats, cocktail umbrella brooches and CC barrette pins, models were laden with branded bracelets, layers of necklaces, and big earrings spelling out CHA on one ear and NEL on the other.
WEARING TWO BAGS IS A THING NOW
Not content with having one uber-covetable Chanel bag hanging from their shoulders, models hit the sand wearing a pearl and CC-encrusted harness attached to two quilted pouches which sat neatly on each hip. Forget tiny bag energy. Forget big sack energy. According to Karl, it’s all about two bag energy now.