Pin It
molly goddard ss19 london lfw fashion week
Backstage at Molly Goddard SS19Photography Charlotte O’Shea

Molly Goddard built a faux market for her LFW show

The London designer took us grocery shopping for SS19

It’s day two of London Fashion Week SS19, and on the line-up today are the likes of JW Anderson and Gareth Pugh. First up, though, was Molly Goddard. Here’s everything you need to know.

THE SHOW TOOK PLACE IN A MARKET

The showspace had been made to look like a Spanish market – with the designer’s notes revealing that, this season, the Goddard girl is “slightly flushed, and she’s unsure if it’s down to sunburn or the cervezas.” Striped awnings and stalls were dotted around the set, and empty fruit and vegetable boxes were piled high on the floor.

THE COLLECTION WAS A CELEBRATION 

Molly’s signature silhouettes were present throughout the collection – with ruffled tulle dresses presented in muted gingham checks, and swingy, floral chiffon tops paired with slim, ankle-grazing trousers. Slinkier, more form-fitting dresses were embellished with tinsel-like PVC corsages, while housecoats were reimagined in heavy broderie anglaise.

THERE WERE SOME UNUSUAL ACCESSORIES

Food and drink often features in Goddard’s shows – remember the models who brought their wine glasses out onto the catwalk, and helped themselves to crudités as they made their way round it? Her SS19 show was no different. While some of the girls carried big shoppers presumably to haul their fresh, organic produce home in, others brandished a slightly more unusual accessory: cabbages.

THE SHOES WERE DESIGNED BY CHARLES & KEITH

Looks were finished off with simple leather sandals, square-toed ballet pumps, and low-heeled pointy mules in understated shades that matched the collection, as designed by CHARLES & KEITH. The footwear label recently outlined its plan to support young, British talent in the fashion industry – last month, it enlisted photographer Harley Weir to shoot its AW18 campaign, before working with Goddard on the shoes that appeared throughout her SS19 collection today. “We love Molly’s approach to fashion: it’s playful, colourful, and experimental,” explains the brand of its choice of designer.