Despite being around for over 117 years, Chanel has never officially launched a menswear line – although there have been men’s looks on the runway (hello, Chanel-wearing sailors at its recent cruise-y Cruise show). 

Not letting that stop it from reaching the male market, the Parisian label has today announced that it will be launching a make-up line just for men. “Just as Gabrielle Chanel borrowed elements from the men’s wardrobe to dress women, Chanel draws inspiration from the women’s world to write the vocabulary of a new personal aesthetic for men,” a statement about the collection read. 

Named Boy de Chanel – as a nod to founder Gabrielle Chanel’s muse and lover, Boy Capel – the small three-piece line will include a tinted fluid, eyebrow pencil, and moisturising lip balm. The collection will first launch in South Korea on September 1, with the rest of the world able to get their hands on it from November – yay for inclusivity.