Versace is doing something a little different for its AW18 campaign. In an exclusive press release, Versace has introduced a new image as part of The Clans of Versace campaign (seen earlier this year with football-inspired pieces and punk aesthetics) which also happens to be one of the longest-ever advertising images.
“Side by side, the main image features a cast of fifty-four models symbolising inclusivity, a key value for Donatella Versace and her vision for the brand,” the press release states, going on to note that the photo — shot by renowned photographer Steven Meisel — is “a true representation of clans that embody everything Versace stands for — diversity expressed together with innovation in the fearless representation of what it means to be daring.”
Donatella also offers some insight into how this 54-model advertising image represents the Versace brand going forward: “My team doesn’t just extend to my work team. The Versace Clans are made of all members of the Versace family – from customers to models, fans, photographers, stylists, friends, artists and all who believe that staying relevant means moving forward and making your voice heard – all who believe that fashion is not a way to just say ‘look at me’ but rather ‘look at me, I have something to say’.”
Dedicated to reminding us Versace is a brand focused on inclusivity, the image features movers and shakers like Gigi Hadid, Bella Hadid, Gisele Fox, Kaia Gerber, Kris Grikaite, Shanelle Nyasiase, and Adut Akech. In addition, Versace has also released a cheeky teaser video ahead of the campaign’s launch features Donatella and a handful of models reminding us how exactly to pronounce “Versace”.