FashionNewsVetements has created an app to teach you the history of GeorgiaThe label’s SS19 collection features pieces that can be scanned to reveal the past turmoil of Demna’s home countryShareLink copied ✔️July 1, 2018FashionNewsTextEmma Elizabeth Davidson Tonight, Demna Gvasalia presented his latest Vetements collection under a flyover in the middle of Paris – and this time, for SS19, he got personal. This season’s offering was inspired by his experiences of growing up in a troubled country, and the violence he and his family witnessed during the Georgian genocide of 1992. Inspired by “family and violence”, not only was the collection a tribute to his home, it was also designed to educate the rest of the world on Georgia’s struggle – by way of a downloadable app. That’s right: if you download a forthcoming Vetements app and scan pieces from the collection (which featured giant QR code graphics) when it hits stores you’ll be linked to the Wikipedia page that details the Georgian genocide. “We cast the show in Georgia, and had over 40 models come from there,” the designer explained. “I use them as a voice for a youth that doesn’t have one, and is repressed by a political regime in that they can’t demonstrate or say what they think – there is no real freedom in Georgia. I lived through that and realised it was a very painful time for me, and I needed to put it out there.” The move to highlight the historic as well as the ongoing political and social unrest in Georgia (and particularly the capital, Tbilisi) follows closely after the city’s underground nightclub Bassiani – a hub for the city’s creative set – was raided and closed earlier this year, as the country struggles with the strict regime it once lived under and the future its youth are laying out. As with his AW18 Balenciaga collection, when the label announced a partnership with the World Food Organisation (and set up a hotline which asked callers a series of probing questions), with his SS19 Vetements offering it appears Demna has established his platform: and now he’s ready to use it to tell his – and his country’s – story. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREA cult Chicago painter inspired Kiko Kostadinov’s latest showCrack is back at McQueen! Plus everything you missed at Paris Fashion WeekZimmermannKindred spirits and psychedelic florals: Zimmermann heads to 70s Sydney ‘We must find joy’: Pamela Anderson on her starring role at Valentino SS26Ottolinger SS26 is coming for your girlfriends Casablanca SS26 prayed at the altar of HouseMatthieu Blazy blasts into orbit at his first-ever Chanel showCeline SS26 wants you to wear protection Anatomy of a fashion show: Sandra Hüller opened Miu Miu SS26Jean Paul Gaultier SS26: Inside Duran Lantink’s disruptive debutComme des Garçons SS26 was a revolt against ‘perfect’ fashionIn pictures: Chaos reigned at Vivienne Westwood’s Versailles boudoir