Fenty is coming to London. Rihanna has chosen Shoreditch as the second location for her Savage x Fenty shop, and it opens tomorrow (June 13).
The news broke via Rihanna’s Instagram where she uploaded a video with the caption: “The #SavageXPopUp in London is gonna be lit, tbh! Mark your calendars and tell ya friends!”
The singer – who famously rarely wears bras – will be selling bras and other items of lingerie at Shoreditch Studios for five days after her successful New York debut last month. Other tweets promised “special guests and daily surprises” for fans, and seeing past posts of Rihanna working at her last pop up there could be a sighting of Ms Fenty herself.
Just like Fenty Beauty, Savage x Fenty taps into diversity with a wide range of women of different sizes and body types fronting the campaign. Since the online launch most of the products, which include underwear going up to 3X and bras up to a DD, have been sold out.
To get your hands on some Fenty undergarments this week, head to 37 Bateman’s Row in Shoreditch, London from June 13 to June 17.