Who are the most engaged with designers on Instagram?

Following on from a report published by Teneo last year charting the most followed designers on Instagram, the social platform has today released its own report ranking the designers with the most engaged followers. What does that mean? Well – regardless of the volume of posts – it is simply the number of interactions (likes, comments etc) in relation to the number of followers. So don’t discredit any brands with a smaller following. 

While there were names you would expect – in the form of Supreme and Off-White’s Virgil Abloh – there were some unexpected designers like Molly Goddard who placed above Abloh in sixth place despite having 1.4 million fewer followers. Maybe Rihanna wearing one of her giant, blue tulle dress had something to do with that... Elsewhere, innovative couturier Iris Van Herpen took eighth place just behind Maison Margiela’s John Galliano. One name you might be unfamiliar with is LaQuan Smith – the New York-based designer who counts Cardi B, Kim Kardashian, and Beyoncé among his fans. 

Naturally, Gucci’s Alessandro Michele tops the list after a huge year for the Italian brand. It also took home the title of the hottest brand of 2017 in a report published by Lyst. Michele will no doubt be looking to continue that this year, as he presents his AW18 collection in Milan this afternoon. The report also revealed that nearly half of the millennials follow a fashion account, and are spending more than 32 minutes a day scrolling on their feeds.  

With lots of moves in the industry this year already – as Hedi Slimane joins Céline, and Kim Jones and Christopher Bailey’s replacements at Louis Vuitton and Burberry are still to be announced – the next report could be very different. 

View the full list below: 

1. Alessandro Michele (@lallo25)
2. Fenty Puma by Rihanna (@fentyxpuma)
3. Haider Ackermann (@h.a)
4. Diane von Furstenberg (@therealdvf)
5. LaQuan Smith (@laquan_smith)
6. Molly Goddard (@mollymgoddard)
7. John Galliano (@jgalliano)
8. Iris van Herpen (@irisvanherpen)
9. Supreme (@supremeny)
10. Virgil Abloh (@virgilabloh)