We are obviously biased but is there a city better than London for upcoming youth culture? Nike obviously seems to think so too, spotlighting over 250 of its brightest talents for the new Nike London campaign aptly titled ‘Nothing Beats a Londoner’.

Featuring some familiar faces – including Skepta on a Boris bike (as you do) – the film sees the group talking about the lengths they go to to achieve their dreams of making it as professionals. If you needed any more convincing, the film is directed by Megaforce – the same people who brought you Rihanna’s “Bitch Better Have My Money” music video. 

In addition to the video, Nike will be spotlighting upcoming talent further via workshops (running from February 9-18) with 75 professional athletes that will serve over 2,500 young Londoners.