In late 2017, in what was one of the most creative moves in fashion advertising in a long (long) time, Kanye West presented his Yeezy Season 6 lookbook, comprised entirely of paparazzi shots of wife Kim Kardashian West.
Kim was photographed out and about in LA going about her daily business; on a smoothie run, heading to McDonalds, dropping by the Fed-Ex depot, and picking up Haribo from a gas station at 2am – all while wearing a succession of looks from Yeezy’s latest collection, and looking (as usual) #FLAWLESS.
Now, we reach phase two of the Yeezy Season 6 campaign, and it’s no less genius than the first. In a series of images posted to Instagram last night, a number of creatives, influencers and friends donned waist-length platinum wigs and looks from YEEZY Season 6, as they recreated the original paparazzi-style shots on the streets of Los Angeles.
Joining Kim’s army of clones are fashion designers Shannon and Shannade Clermont (better known as the Clermont Twins) and Sami Miro, make-up artist Madeleine Rose, models Sarah Snyder, Yovanna Ventura, and adult movie actress Lela Star.
Perhaps the most surprising KKW.2, though, was Paris Hilton. Putting their long-rumoured feud to bed, the socialite modelled three looks from Yeezy Season 6, as Kim captioned an IG post of her former boss ‘#ForeverTheOG’. Paris might be the OG, but Kim (and Kanye) definitely reign these days.
