While last season’s Coach campaign saw a group of models and dancers take over a subway train, this season’s offering could be a continuation of the story, as the party moves into an apartment and sees a group hanging out in the city in the SS18 collection.
The collection itself took inspiration from the best of Americana, with a distinct cowboy vibe. It also featured the iconic illustrations of artist Keith Haring whose graphics were emblazoned across bags and jackets. “This season has been very much inspired by our Coach girl gang – the way that they wear, party and live in our clothes,” said creative director Stuart Vevers.
What better way to showcase that energy than via a short film that follows the model gang in their NYC apartment. Without giving too much away, there are some impressive views from the balcony they climb out of the window to hang out on. Where will the party head next season?
Watch the campaign video below and take a look at behind-the-scenes images in the gallery above.
