Photography Lucie RoxFashion / What Went DownMargiela made a neck pillow – and other news from SS18Models also took to the runway wearing luggage tags, travel pillows and eye masks to the sound of tanoy announcementsShareLink copied ✔️September 27, 2017FashionWhat Went DownTextEmma Hope AllwoodPhotographyLucie RoxMaison Margiela SS18 This season at Maison Margiela, John Galliano continued where he left off in July’s Artisanal collection, exploring the idea of new glamour. For this, he mined those unconscious moments of dressing – like wrapping a towel around your head or making your way through an airport clutching a travel pillow. Here's what went down. THE SHOW STARTED WITH AIRPORT NOISES The all white venue in the Grand Palais was filled with a familiar, if uncanny sound – the noise of airport announcements. They declared imaginary gates for fantasy flights and hinted toward the collection’s travel inspiration. THE COLLECTION WAS ALL ABOUT DECONSTRUCTION Ok, no surprises there. The reference points came mostly from leisure pursuits: riding, shooting, hunting – but these familiarities were stripped and deconstructed. A red hunting jacket transformed into a bustier and was worn over a trench coat, while tweedy jackets and plain t-shirts were dissected to just their skeletons, and accented with feathers. THE BEAUTY FEATURED FEATHERS AND NEON LIPS As well as swimming caps and giant silver spikes which protruded from models heads, the make-up look for the show – courtesy of the legendary Pat McGrath – consisted of bright pink lips. As for the hair, from afar it looked like coloured highlights but at a closer look it was actually strands of feathers woven into the models’ hair. Perfectly matched with their outfits – plucking brilliant. LUGGAGE TAGS ACCESSORISED LOOKS You know the ones – approved cabin baggage, priority, rush. The colourful, graphic tags hung from jackets and bags, which were often attached to other smaller bags – think glam, avant-garde backpacking. Maison Margiela SS18Photography Lucie Rox THERE WAS A MARGIELA NECK PILLOW Très chic for your next long haul, non? Model Teddy Quinlivan hit the runway with a padded white flight pillow cradling her neck, while others carried plump cushion bags – a new style called the Glam Slam. Travelling in style, the Margiela way. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREMoncler is coming for summer with its line of little puffs Nike Nike’s ‘wild card’ Team Kits are already in actionThis Dutch designer’s ‘gay fantasy’ is full of farmers, pirates and sailors Nike Airmaxxing with singer-songwriter Simone RuthRosalía is my religion: Sacred street style from Lux Tour BarcelonaOakley Oakley’s new collection was designed to weather the storm Nike Airmaxxing with multidisciplinary creative Jake EliasThe best fashion exhibitions to see for spring 2026All the best dressed stars at Coachella 2026 Nike Airmaxxing with New York designer Annie Lian PumaPUMA and Jil Sander keep it simple with the K-Street Labubu obituary: Rot in hell you ugly little freaksEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy