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Camper campaign avatar daniel sannwald anna trevelyan
Camper AW17 campaignPhotography Daniel Sannwald

Camper goes cartoon for latest campaign

Ditching models or celebrities, the footwear brand chose alienesque avatars as the face of the AW17 collection

While fashion campaigns often feature a gang of models or sometimes a celebrity, Camper has thrown this out of the window for its latest campaign. A far cry from previous campaign stars – that have included model and actress Hari Nef and model Lily McMenamy – this season’s campaign features six new supernatural avatars. 

This futuristic aesthetic has been developed by the usual multi-national team of creatives, led by the brand’s creative director Romain Kremer. Photographed by Daniel Sannwald and with sets by Gary Card the characters are styled by Anna Trevelyan and made up by and Dazed 100 star Isamaya Ffrench.

Along with the images, there is a short film too with the twisted cartoon-like characters appearing in motion. The mostly monochrome alienesque avatars include a bald purple mannequin blowing bubblegum and a red frog-faced creature dancing to the beat. 

Watch the campaign film below: