Fashion / NewsWatch the HUGO show live from Florence at 8pmCatch all the action from the show hereShareLink copied ✔️June 13, 2017FashionNewsText Faye Fearon In Partnership with HUGO Today marks the start of Pitti Uomo – the Florence-based leg men’s of fashion week. This season, showing in a guest spot alongside Off-White and J.W.Anderson is Hugo Boss, who are set to present the latest collection for HUGO – the younger brother of the more grown up BOSS. Set to showcase the SS18 collection consisting of both menswear and womenswear, it’s the first time the brand is appearing at the Italian event. So what are we to expect? The show preview reveals little except for an appearance from Anwar Hadid – brother of Gigi and Bella. Fortunately, we don’t have to wait long to find out – the livestream begins tonight at 8pm. Watch the HUGO SS18 live stream below. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingVisceral photos that capture the unease of femininityFeaturing self-portraits, animals and rotting carcasses, Through Hardship to the Stars – the debut photobook by Ornella Mari – explores the anxiety of becoming visible without being able to control how others see youArt & PhotographyLife & CultureIlia Malinin breaks the ice – and his silenceArt & PhotographyDressing for a ball: Dazed serves football couture for summerMusicOlivia Rodrigo: ‘A breakup can be an opportunity to redirect your life’Music‘Korn is the cement of my being’: Portraits of metal fans in Mexico CityBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaFashionThe 7 must-see collections from CSM’s BA Fashion class of 2026Film & TV7 sex worker-approved films about sex workArt & PhotographyHow to survive the age of AI, fake images and psyopsEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy