Fashion / NewsWatch the HUGO show live from Florence at 8pmCatch all the action from the show hereShareLink copied ✔️June 13, 2017FashionNewsTextFaye FearonIn Partnership with HUGO Today marks the start of Pitti Uomo – the Florence-based leg men’s of fashion week. This season, showing in a guest spot alongside Off-White and J.W.Anderson is Hugo Boss, who are set to present the latest collection for HUGO – the younger brother of the more grown up BOSS. Set to showcase the SS18 collection consisting of both menswear and womenswear, it’s the first time the brand is appearing at the Italian event. So what are we to expect? The show preview reveals little except for an appearance from Anwar Hadid – brother of Gigi and Bella. Fortunately, we don’t have to wait long to find out – the livestream begins tonight at 8pm. Watch the HUGO SS18 live stream below. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREFashion’s Italian ‘Emperor’ Valentino Garavani has died Miuccia and Raf flipped the familiar at Prada AW26 men’s Dsquared2Dsquared2 turns up the Heated Rivalry at Milan Fashion WeekRick Owens and Juergen Teller make out for MonclerOoh Be Gah! Your fave Coach fits just landed in The Sims 4Golden Globes 2026: A best dressed blackout for Hollywood’s biggest starsDemna drops his first Gucci campaign, plus more fashion news you missedBella Hadid resurrects Saint Laurent’s iconic 00s It-bagThe coolest girls you know are still wearing vintage to the gymYour AW26 menswear and Haute Couture cheat sheet is hereJeremy Allen White and Pusha T hit the road in new Louis Vuitton campaignNasty with a Pucci outfit: Which historical baddie had the nastiest Pucci?