Fashion / NewsWatch the HUGO show live from Florence at 8pmCatch all the action from the show hereShareLink copied ✔️June 13, 2017FashionNewsTextFaye FearonIn Partnership with HUGO Today marks the start of Pitti Uomo – the Florence-based leg men’s of fashion week. This season, showing in a guest spot alongside Off-White and J.W.Anderson is Hugo Boss, who are set to present the latest collection for HUGO – the younger brother of the more grown up BOSS. Set to showcase the SS18 collection consisting of both menswear and womenswear, it’s the first time the brand is appearing at the Italian event. So what are we to expect? The show preview reveals little except for an appearance from Anwar Hadid – brother of Gigi and Bella. Fortunately, we don’t have to wait long to find out – the livestream begins tonight at 8pm. Watch the HUGO SS18 live stream below. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREOakley What Went Down at Oakley’s Field Gear Line Collection launch When exactly did the Coachella aesthetic become so soulless? Nike What went down at Nike Toma in AtlantaThe same, but different: All the celeb style from Coachella weekend twoMoncler is coming for summer with its line of little puffs Nike Nike’s ‘wild card’ Team Kits are already in actionThis Dutch designer’s ‘gay fantasy’ is full of farmers, pirates and sailors Nike Airmaxxing with singer-songwriter Simone RuthRosalía is my religion: Sacred street style from Lux Tour BarcelonaOakley Oakley’s new collection was designed to weather the storm Nike Airmaxxing with multidisciplinary creative Jake EliasThe best fashion exhibitions to see for spring 2026Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy