Fashion / NewsWatch the HUGO show live from Florence at 8pmCatch all the action from the show hereShareLink copied ✔️June 13, 2017FashionNewsText Faye Fearon In Partnership with HUGO Today marks the start of Pitti Uomo – the Florence-based leg men’s of fashion week. This season, showing in a guest spot alongside Off-White and J.W.Anderson is Hugo Boss, who are set to present the latest collection for HUGO – the younger brother of the more grown up BOSS. Set to showcase the SS18 collection consisting of both menswear and womenswear, it’s the first time the brand is appearing at the Italian event. So what are we to expect? The show preview reveals little except for an appearance from Anwar Hadid – brother of Gigi and Bella. Fortunately, we don’t have to wait long to find out – the livestream begins tonight at 8pm. Watch the HUGO SS18 live stream below. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingPhotos of the ‘techno sluts’ at Berlin’s all-day runway raveDesigner Damur Huang staged his SS27 collection in an industrial skatepark, bringing fashion, performance and partying together under one roofFashionBeautyWhy are women now talking like looksmaxxers? NothingEventWhat Went Down at Club Nothing in New YorkBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaLife & CultureThe 10 best moments from a cursed World CupArt & PhotographyThe Japanese photographers finding beauty in what others overlookBeauty‘I trust my own body’: The rise of the unquantified self MusicOlivia Rodrigo: ‘A breakup can be an opportunity to redirect your life’Art & PhotographyAnd Love Comes in at the Eye: Passionate portraits from Tom Wood’s archiveEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy