Fashion / NewsWatch the HUGO show live from Florence at 8pmCatch all the action from the show hereShareLink copied ✔️June 13, 2017FashionNewsTextFaye FearonIn Partnership with HUGO Today marks the start of Pitti Uomo – the Florence-based leg men’s of fashion week. This season, showing in a guest spot alongside Off-White and J.W.Anderson is Hugo Boss, who are set to present the latest collection for HUGO – the younger brother of the more grown up BOSS. Set to showcase the SS18 collection consisting of both menswear and womenswear, it’s the first time the brand is appearing at the Italian event. So what are we to expect? The show preview reveals little except for an appearance from Anwar Hadid – brother of Gigi and Bella. Fortunately, we don’t have to wait long to find out – the livestream begins tonight at 8pm. Watch the HUGO SS18 live stream below. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MORELoewe AW26 is daring you to come outside and playLVMH Prize 2026Vote to decide which designer makes the final round of the 2026 LVMH Prize GANNIGANNI is yearning for a dreamy summer – and so are we Inside ADON, the elusive London brand with Timothée Chalamet on speed dialMugler AW26 takes us on a power trip down memory laneCourrèges AW26 thinks we all have the same 24 hours in a dayDries Van Noten’s stylish school kids flouted the uniform rulesAcne Studios gets the royal treatment for AW26How Team Oakley won gold at Milano Cortina 2026 BurberryKate Moss, Little Simz, and more celebrate 170 years of BurberryIn pictures: David Luraschi captures model of the moment, Serkan Deniz FILAFrom track to concrete: Fila reimagines sportswear in the city for AW26Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy