Courtesy of FiorucciFashionNewsFiorucci is back with a London pop upThe cult label makes its official returnShareLink copied ✔️March 20, 2017FashionNewsTextVanessa HsiehFiorucci Selfridges pop-up17 Imagesview more + Favourite of Marc Jacobs, Madonna and Andy Warhol, 70s denim brand slash cultural phenomenon Fiorucci is back, and is headed straight for London’s Selfridges. With Italian founder Elio Fiorucci credited for inventing stretch denim, the brand’s NYC store preempted the immersive experience of spaces like Dover Street Market, even getting the nickname of being the “daytime Studio 54” on account of the glamorous guests it attracted. Since the company’s takeover in 2015, new owners Janie and Stephen Schaffer have promised its return, teasing with a new Instagram account and relaunched website. The pop-up is the first official event for the new Fiorruci, featuring logo bombers, dungarees, boilersuits and graphic t-shirts and jumpers. It's a throwback ode to the brand that had fans from Debbie Harry to Keith Haring, and with in-store customisations like embroidered names, you can make this piece of fashion history your own. Unsurprisingly, the Schaffers have paid homage to Fiorucci’s famed ads when promoting the comeback. Naturally, there are some cherubs involved, appearing like cult Biblical messengers of this second coming on posters all around the city. The collection itself is a similar trip through Fiorucci’s history, with resurrected archive patches. Though the pop-up might only be temporary, it marks the welcome return of a much-beloved label. Head online or to the 3rd floor women’s denim studio at Selfridges Oxford Street to shop the collection. Fiorucci carrier bag c. 1970sCourtesy of FiorucciExpand your creative community and connect with 15,000 creatives from around the world.READ MORE‘Britain feels like Disneyland’ Glenn Martens on a big Brit-inspired collabGlamour and grunge: A new Dazed shoot celebrates Sisley K’s arrivalMiu Miu gets arty in Paris, plus more fashion news you missed‘He was the ultimate canvas’: Transforming Jacob Elordi into FrankensteinIn pictures: The best street style from a historic Paris Fashion WeekVivienne Westwood’s final project rejuvenates her iconic tits t-shirtIt’s official: Maria Grazia Chiuri is taking over FendiIn pictures: The wildest street style moments at London Fashion WeekJoshua Ewusie was the breakout star of London Fashion WeekTrashy Clothing’s SS26 collection is lifting fashion’s veil of glamourA cult Chicago painter inspired Kiko Kostadinov’s latest showCrack is back at McQueen! Plus everything you missed at Paris Fashion Week