Monday night saw friends and fashionistas descend on the V&A to celebrate Lulu’s quintessentially quirky British style for her 20th anniversary. Lauren Laverne kicked off the evening declaring her life long love of the brand and introducing the fantastic scholarship program that Lulu has pioneered in collaboration with the London College of Fashion.
The Lulu Guinness Scholarship is being set up to help young designers to develop a career in accessory design. The one student will be chosen by the college to receive scholarship funds and with the help of influential designers and key industry leaders, the Lulu Guinness scholarship will offer mentorship, leading to work placement opportunities, advice on business planning, production, sourcing and legal advice.
The crowd including Katy Perry, Florence and the Machine, Little Boots and Sophie Ellis-Bextor, were all in a Twitter frenzy over the world’s first automated singing handbag on display.
The one off bag containing a captivating animatronic bird was inspired by the traditional musical birdcage curiosities that use clockwork mechanisms to allow the birds to flutter sing and nod as if magically alive.
Adam Wright, who has worked with both Tim Burton and created the acclaimed animatronic catwalk creations of Hussein Chalayan, remarked that he loved collaborating with Lulu Guinness. He said that she fuelled the constant excitement and changing possibilities that came together to create the unique bag.
The elaborate bag-cage contains enough space to carry your lipstick and cab fare home but it's doubtful that anybody is going to be quibbling over space to carry more if you had this all-singing, all-dancing bag in your possession.
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A mini documentary about the making of the bag.
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