Alexander McQueen heads to the sand dunes for SS17

Adding to the slew of other SS17 campaign releases this week, Alexander McQueen has just dropped its latest visuals, featuring Italian beauty Vittoria Ceretti. Dressed in Sarah Burton’s dreamlike SS17 designs, Ceretti poses in a landscape filled with sand dunes, captured once more by British photographer and Dazed contributor Jamie Hawkesworth. 

With prolific design agency m/m Paris (who just helped release cover up stickers for a NSFW project with another collaborator of Hawkesworth’s, J.W.Anderson) art directing, the resulting campaign has a similarly sandy theme to Givenchy’s own desert-set film shot by Mert & Marcus. 

Inspired by the Highlands (in an ode to Lee McQueen’s Scottish ancestry), the collection itself celebrates “the tradition of craft, heritage and togetherness” through lace mixed with protective embellished leather details.

Head here to see images of the show and to the gallery above to see the full campaign.