The house debuts a phonebook-sized tome, bringing together a vast amount of images from its archives – preview it here
Spanish luxury house Loewe, known for its leather goods and distinctly modernist approach to fashion, is releasing a new coffee table book edited by Candy magazine publisher Luis Venegas.
“I wanted Luis to go through our archives and decide what is relevant, with that very sharp, uncommon eye that he has. He has unearthed some incredible things that show how the language of what we’re doing at the house now has always been there. I could not be happier,” says Loewe creative director Jonathan Anderson.
“It’s not a book to be precious with, its a hefty block of paper that’s meant to be used and engaged with, documenting the entire universe of the brand until now, indicating where it stands today and where it might go next.”
According to Loewe, Venegas spent months rummaging through the house’s archives near Madrid, finding old and new editorials and campaigns (including those shot by Steven Meisel and Dazed contributer Jamie Hawkesworth), along with images of archival objects and of artworks. He’s brought them together in a “phonebook-size” book which charts its 170-year history – from 1846 to the present.
“It’s not about making clear, linear connections. It’s just our favourite side of Loewe, what we think makes it different from any other house, all put into a book filled with images I fell in love with. It’s quite subjective,” says Venegas.
“Today people are excited about Loewe because it looks fresh and you can feel an intellect behind it, an energy that pushes to try new things. Researching this book, I discovered that that’s what Loewe has always been about. People don’t know that for most of its history and in its own Spanish way, the house has been incredibly modern, avant-garde even.”
This isn’t the first time Anderson has enlisted Venegas to create a book. Earlier this year, he made The Rain In Spain Stays Mainly In The Plain – a 170-page book charting the history of the designer’s eponymous label, J.W.Anderson.
The book is being independently published by Loewe in a soft-cover format and is available to purchase now from the Loewe boutique in Selfridges London, and online at selfridges.com and loewe.com. Limited edition print run of 2000 copies world-wide.
Past, Present, Future: The Edit, is an audio-enhanced accompaniment to the print edition of the Loewe book where Johnathan Anderson, Luis Venegas, and LOEWE Archive Manager Flor Vidal present their personal highlights from the 592- page book. You can tap the Post-it notes to hear the audio commentary. Download here.