Courtesy of LoeweFashion / NewsCharting Loewe’s history, from past to presentThe house debuts a phonebook-sized tome, bringing together a vast amount of images from its archives – preview it hereShareLink copied ✔️December 7, 2016FashionNewsText Ted Stansfield Loewe book Spanish luxury house Loewe, known for its leather goods and distinctly modernist approach to fashion, is releasing a new coffee table book edited by Candy magazine publisher Luis Venegas. “I wanted Luis to go through our archives and decide what is relevant, with that very sharp, uncommon eye that he has. He has unearthed some incredible things that show how the language of what we’re doing at the house now has always been there. I could not be happier,” says Loewe creative director Jonathan Anderson. “It’s not a book to be precious with, its a hefty block of paper that’s meant to be used and engaged with, documenting the entire universe of the brand until now, indicating where it stands today and where it might go next.” According to Loewe, Venegas spent months rummaging through the house’s archives near Madrid, finding old and new editorials and campaigns (including those shot by Steven Meisel and Dazed contributer Jamie Hawkesworth), along with images of archival objects and of artworks. He’s brought them together in a “phonebook-size” book which charts its 170-year history – from 1846 to the present. “It’s not about making clear, linear connections. It’s just our favourite side of Loewe, what we think makes it different from any other house, all put into a book filled with images I fell in love with. It’s quite subjective,” says Venegas. “Today people are excited about Loewe because it looks fresh and you can feel an intellect behind it, an energy that pushes to try new things. Researching this book, I discovered that that’s what Loewe has always been about. People don’t know that for most of its history and in its own Spanish way, the house has been incredibly modern, avant-garde even.” This isn’t the first time Anderson has enlisted Venegas to create a book. Earlier this year, he made The Rain In Spain Stays Mainly In The Plain – a 170-page book charting the history of the designer’s eponymous label, J.W.Anderson. Loewe bookCourtesy of Loewe The book is being independently published by Loewe in a soft-cover format and is available to purchase now from the Loewe boutique in Selfridges London, and online at selfridges.com and loewe.com. Limited edition print run of 2000 copies world-wide. Past, Present, Future: The Edit, is an audio-enhanced accompaniment to the print edition of the Loewe book where Johnathan Anderson, Luis Venegas, and LOEWE Archive Manager Flor Vidal present their personal highlights from the 592- page book. You can tap the Post-it notes to hear the audio commentary. Download here. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingThe 5 best songs from Drake’s new albums (plural) We listened to all two hours and 40 minutes of Iceman, Habibti and Maid Of Honour, so you don’t have toMusicLife & CultureIs veganism a privilege? UGGFashionUGG is bringing the sun to London – here’s how to get involved SamsungLife & CultureWhat went down at Dazed Club’s drop-in skate session with SamsungBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaFashionWhy is Americana everywhere right now?BeautyNude awakening: Meet the young people embracing naturismLife & CultureLauren Scott on life after death, nudes & losing her armArt & PhotographySex, Clubs, Dissent: This photo book presents a history of queer nightlifeEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy