Shot by Craig McDean, the Japanese label debuts a new short showcasing its first-ever bag collection
Founded by Comme des Garçons alum Chitose Abe, Sacai is the Japanese label that combines avant-garde silhouettes with a sportswear-inspired practicality. Today, the brand unveils a film created by Craig McDean, the legendary photographer behind iconic Jil Sander and Calvin Klein campaigns, as well as AnOther’s most recent cover starring Vittoria Ceretti.
Showcasing Sacai’s first-ever bag collection, the one-minute short was made in collaboration with super stylist Karl Templer (Interview Magazine’s creative director) and stars models du jour Alice Metza, Jess Picton Warlow, Kiki Willems, Lexi Boling and former Dazed cover star Binx Walton. Dressed in the label’s most recent collection, naturally, the girls are filmed playing with different objects – cards, darts, a lighter, some matches and a hair tie.
“My goal was to create a bag collection that distilled the spirit of Sacai and that I’d be excited to wear myself,” says Abe of the range, which was created with help from former Marc by Marc Jacobs designer Katie Hillier. “For a woman, a bag is such an important part of her identity, so I wanted to create a collection that is an authentic expression of luxury but that brings something new to what is already a very busy category – a modern, playful version of true luxury.”
Sacai’s bag collection comes in the wake of the brand’s SS17 show which, staged as part of Paris Fashion Week, saw Abe pay tribute to “game changers” such as Jimi Hendrix, Pablo Picasso and Kurt Cobain. Drawing inspiration from these cultural icons, she aimed to “to take things from their style and to put them all together, as one”.
The bag collection is available in stores worldwide from the end of January and will be pre-launched at the pop-up store in Selfridges from December 5.
Watch the film below and head to the gallery above to see backstage photos from Sacai’s SS17 show