Courtesy of Tommy Hilfiger, via WWDFashionNewsTune in to the Tommy Hilfiger show, live from New YorkWatch the unveiling of the brand’s inaugural ‘See Now, Buy Now’ collection at midnight BSTShareLink copied ✔️September 9, 2016FashionNewsTextVivian Yeung Tonight sees Tommy Hilfiger’s SS17 show, staged at ‘Tommy Pier’ – New York’s Pier 16 transformed into a funfair complete with carnival rides. The event will represent a major moment for the brand as it’ll be the first ‘See Now, Buy Now’ show whereby the collection will be made shoppable immediately (instead of six months later, as is normal). Though the model line-up is yet to be revealed, it’s likely that Gigi Hadid will be hitting the runway given that she’s taking over the brand’s Snapchat account tonight, and that she launched a capsule collection with Tommy earlier this month. Watch the live stream at 12am BST / 7pm EST and stay tuned for coverage of the show. Expand your creative community and connect with 15,000 creatives from around the world.READ MORECamgirls and ‘neo-sluts’: Feral fashion on the global dancefloorBrigitte Bardot: Remembering the late icon’s everlasting styleLenovo & IntelInternet artist Osean is all for blending art and technologyA look back on 2025 in Dazed fashion editorialsMaison Kébé: The Senegalese brand taking African craft worldwideRevisiting the most-read fashion stories on Dazed in 2025Meet the Irish designer illuminating Zara Larsson’s Midnight Sun eraBompardEimear Lynch captures the quiet rituals of girlhood for BompardThe 25 most stylish people of 2025, rankedSinéad O’Dwyer is heading to The Light House for ChristmasIn pictures: The most memorable street style of 2025LottoLotto brings football fashion to North America ahead of the 2026 World Cup