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Tommy Pier
Courtesy of Tommy Hilfiger, via WWD

Tune in to the Tommy Hilfiger show, live from New York

Watch the unveiling of the brand’s inaugural ‘See Now, Buy Now’ collection at midnight BST

Tonight sees Tommy Hilfiger’s SS17 show, staged at ‘Tommy Pier’ – New York’s Pier 16 transformed into a funfair complete with carnival rides. The event will represent a major moment for the brand as it’ll be the first ‘See Now, Buy Now’ show whereby the collection will be made shoppable immediately (instead of six months later, as is normal). Though the model line-up is yet to be revealed, it’s likely that Gigi Hadid will be hitting the runway given that she’s taking over the brand’s Snapchat account tonight, and that she launched a capsule collection with Tommy earlier this month.

Watch the live stream at 12am BST / 7pm EST and stay tuned for coverage of the show.