Photography Steven MeiselFashion / NewsDior debuts first campaign with clothes by in-house teamShot by Steven Meisel, the ad stars Dior favourite Julia NobisShareLink copied ✔️June 28, 2016FashionNewsTextThea BichardDior AW16 campaign Just weeks after it brought its Parisiennes to Blenheim Palace for the Cruise 2017 show, the house of Dior has released its first campaign featuring clothes designed by its in-house team. Having called upon photographer Steven Meisel for the shots, the AW16 campaign stars longtime Dior muse, Julia Nobis, in a series of images capturing movement and dynamism during a period of change at the French powerhouse. The campaign comes as rumours circle as to who might take the helm at the brand, with Valentino’s joint creative director Maria Grazia Chiuri tipped for the position. Since Raf Simons’ departure from Dior last year, Serge Ruffieux and Lucie Meier have led the brand’s in-house design team in the absence of a permanent creative director. The pair’s recent shows have looked to steady the ship. Their collection for AW16 was a classic nod to the maison’s staple silhouettes, delivered in the mirrored tunnels of Paris’ Cour Carré. And, most recently, their Cruise 2017 looked to the style of the English country set, fittingly delivered at Oxfordshire stately home Blenheim Palace, and combined quintessential English countryside staples (think tweed, foxhunt prints and tweed), with Dior mainstays including the jacquard bar jacket. Watch Dior’s AW16 campaign film below: Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREThis Dutch designer’s ‘gay fantasy’ is full of farmers, pirates and sailorsRosalía is my religion: Sacred street style from Lux Tour Barcelona Nike Airmaxxing with singer-songwriter Simone RuthOakley Oakley’s new collection was designed to weather the storm Nike Airmaxxing with multidisciplinary creative Jake EliasThe best fashion exhibitions to see for spring 2026All the best dressed stars at Coachella 2026 Nike Airmaxxing with New York designer Annie Lian PumaPUMA and Jil Sander keep it simple with the K-Street Labubu obituary: Rot in hell you ugly little freaksIn the bag! Louis Vuitton gets nosy with new Speedy campaign Revisit this 20-year-old Margiela shoot from Dazed’s March 2006 issueEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy