Photography Steven MeiselFashion / NewsDior debuts first campaign with clothes by in-house teamShot by Steven Meisel, the ad stars Dior favourite Julia NobisShareLink copied ✔️June 28, 2016FashionNewsTextThea BichardDior AW16 campaign Just weeks after it brought its Parisiennes to Blenheim Palace for the Cruise 2017 show, the house of Dior has released its first campaign featuring clothes designed by its in-house team. Having called upon photographer Steven Meisel for the shots, the AW16 campaign stars longtime Dior muse, Julia Nobis, in a series of images capturing movement and dynamism during a period of change at the French powerhouse. The campaign comes as rumours circle as to who might take the helm at the brand, with Valentino’s joint creative director Maria Grazia Chiuri tipped for the position. Since Raf Simons’ departure from Dior last year, Serge Ruffieux and Lucie Meier have led the brand’s in-house design team in the absence of a permanent creative director. The pair’s recent shows have looked to steady the ship. Their collection for AW16 was a classic nod to the maison’s staple silhouettes, delivered in the mirrored tunnels of Paris’ Cour Carré. And, most recently, their Cruise 2017 looked to the style of the English country set, fittingly delivered at Oxfordshire stately home Blenheim Palace, and combined quintessential English countryside staples (think tweed, foxhunt prints and tweed), with Dior mainstays including the jacquard bar jacket. Watch Dior’s AW16 campaign film below: Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREDior AW26: Jonathan Anderson invites us to his (lily) pad Hodakova AW26 wants us to take a long, hard look in the mirror Reebok Your favourite Reeboks are getting a makeoverPerfection and chaos collided at Vaquera’s AW26 showAre you ready for the return of the ‘everyday tiara’? GucciEsDeeKid, Fakemink and more shut down Gucci’s AW26 afterpartyMeryll Rogge takes Marni: ‘I need to make sure I don’t fuck it up’ Bottega VenetaLouise Trotter finds sensuality in structure for Bottega Veneta AW26Milan Fashion Week AW26: All the best moments you might’ve missedAll aboard! Ferragamo goes nautical for AW26Brit Awards 2026: The best dressed stars on the red carpetMoschino turned its AW26 runway into a reality showEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy