Pin It

Saint Laurent debuts its first campaign post-Hedi Slimane

The house reveals its first ad under Anthony Vaccarello’s creative direction, shot by Collier Schorr

In April of this year, Italian-Belgian designer Anthony Vaccarello was appointed creative director of prestigious fashion house, Saint Laurent. Having previously working at Fendi and Versus Versace, Vaccarello follows in the footsteps of Hedi Slimane, who radically changed the face of the brand during his four-year tenure. 

Today, the house debuts its first campaign and short teaser film under Vaccarello’s creative direction, giving us a glimpse of what’s to come. Known for his modern aesthetic, the designer’s past work at Versus consisted predominantly of dark colour palettes, body-conscious silhouettes and an indie rock sensibility.

Taken by Collier Schorr (the photographer who shot Zayn Malik for the Summer 2016 issue of Dazed), the campaign features several models (and very little clothes) and suggests that Vaccarello might be taking the brand in a more minimal direction to that of his predecessor.

As for his debut show, the designer is set to present his first (SS17 womenswear) collection during Paris Fashion Week in October – with additional imagery planned to debut on the brand’s website and Instagram account on June 20th.