Jeremy Scott has revealed that Moschino is teaming up with virtual reality streaming platform Livit to stream its SS17 Menswear and Cruise 2017 show, which will be staged in Los Angeles tonight.

The house’s New York and Los Angeles stores are giving autographed virtual reality headsets to 50 shoppers, allowing them to experience the show as if they were sitting on the front row.

Moschino isn’t the first brand to adopt virtual reality – Balenciaga, Dior and Kanye West’s Yeezy Season 3 have all flirted with the concept, highlighting it as the potential future of fashion presentation.

If you don’t have a headset, you can still watch the show – just head over to moschino.com at 7.30pm PST/2.30am GMT for a two-dimensional live stream.