The first dedicated Marc by Marc Jacobs store has opened in London, housed in an impressive 19th Century building, once home to a bank, the beautiful facade remains unspoilt and neatly frames the Marc by Marc Jacobs signage. The store breaks away from the inaccesible designer stores with high price tags and opens up to all with bright, fun items such as Wellington boots, backpacks and keyrings at affordable prices. You are invited into the 362 square meter space with sumptuous offerings from menswear and womenswear both located ground floor alongside shoes and accessories. Inside you will find modern seating designed by Christian Liaigre and custom steel skate tables and hanging fixtures with blue lighting. With the American designer selling Marc by Marc branded trinkets for a little as £1 he is sure to 'pull the punters in'.

Marc by Marc Jacobs open now at 56 Audley Street, London, W1.