Last month, AnOther Magazine unveiled the covers of its 15th-anniversary issue starring a quartet of cultural icons: Björk, Grimes, Kate Moss and Kristen Stewart. Now, the magazine has added a fifth person to this line-up: Karl Lagerfeld. The brainchild of co-founder Jefferson Hack, the 3D hologram of the fashion designer was created by award-winning holographer and artist Rob Munday and will cover 1000 copies of the magazine.
To create the hologram, Munday went to Lagerfeld’s private photography studio in Paris equipped with his 3D camera system. From there he proceeded to take 50 high-resolution images of the Chanel creative director, from a variety of angles.
Speaking on the experience, Munday says, “Working with Karl was a joy, largely because he was so open to the whole idea of being immortalised in 3D. He was fascinated by the medium and the technology and exclaimed several times when seeing the results that it was ‘the future’.”
“At the end of the shoot I presented the final 3D portrait to Karl, displayed on a large format 3D TV,” he goes on to say. “He was particularly happy to see that the picture of his beloved cat Choupette, inlaid into his stunning diamond encrusted tie pin...”
The cover has been unveiled on the same day as Chanel’s AW16 ready-to-wear show – and with good reason; the issue comes complete a 30-page profile of the designer written by AnOther’s editor-in-chief Susannah Frankel, and a shoot containing looks from the six Chanel runway collections of 2015, photographed by Colin Dodgson and styled by Katie Shillingford.
But of course, it’s not the first time AnOther has pushed the boundaries of traditional print publishing. Last year, for its SS15 issue, the magazine debuted the world’s first moving LED magazine cover, starring Rihanna.
An enlarged portrait of the cover will be exhibited at Colette in Paris for two weeks from the 8th March 2016. The issue is available exclusively at stores including Colette in Paris, Selfridges in London, and the Tate Modern, priced at £75.
