Here´s three things to know about the new Weekday campaign star Grace Bol
Typifying Scandi minimalism, Weekday is the Swedish brand whose string of cool collaborations include capsule collections with the Antwerp-based Bruno Pieters and Korean St Martins grad Rejina Pyo. The brand is also travelling in a new sustainability-driven direction (from SS15, all of Weekday’s jeans are made from sustainable cotton) and has been amassing increasing attention beyond the Scandinavian peninsula. Late last year they even joined forces with the Swedish Association for sexuality and education for a range of condoms they sold in store.
It’s not a line of contraceptives that’s got us talking this time though, but rather their AW15 collection and campaign, an assortment of striking and structured pieces for men and women inspired by order and chaos and modelled by Marley Chapman and Grace Bol. The latter – South Sudanese beauty and Rick Owens favourite – is rising high and fast through the modelling ranks; an ascent sure to get her on everyone’s radar. To celebrate the Weekday campaign – and the model who’s got us watching her every move – here’s three things to know about Grace Bol.
SHE WAS TOO HIGH FASHION FOR KANSAS CITY
Every model has a scouting story, and Bol’s starts in Kansas City, the place her and her family moved when they fled their home country of Sudan as refugees in 1999. Out shopping with friends in the local mall, her extraordinary looks got her noticed by people running a modelling contest in the mall, advising her to enter. Quickly (and rather astutely) realising she was destined for bigger things than local work, they deemed her “too high fashion for Kansas City” and not too long after she found herself relocating to New York City, a place far better suited to her fashion credentials. “I love the diversity of New York,” Grace told us, “and being able to meet people fom different countries.”
SHE KILLED IT LAST SEASON
Despite coming onto the scene in 2011 in a season that saw her walk for Jeremy Scott and Givenchy, it was AW15 that really catapulted Bol into the spotlight. Meeting top casting director Ashley Brokaw (so influential she’s been feautured on The BoF 500 for two consecutive years) seemed to be a pivotal moment, as this was a season of firsts for Bol, who made her debut at Proenza Schouler and was given the prestigious honour of opening at Hermés: shows that, alongside Balenciaga, Bol told us were her highlight of the season. With a schedule like that, an ever-increasing list of notable campaigns and editorials shot by the likes of Alasdair McLellan and Mario Testino, we suggest you keep a close eye on what’s next from Grace Bol.
DANCED FOR NICK KNIGHT IN MICHAEL JACKSON’S COSTUMES FOR A FASHION FILM
With a knack for capturing the nuances of their subjects, this fashion film by Nick Knight and Ruth Hogben for SHOWstudio provides an insight into Bol’s vibrant and energising personality. The film – called Hatstand – was originally to celebrate Philip Treacy’s return to LFW but reveals a side to the model that can often go undetected on pages of print and the restricted domain of the runway. Watch to see Bol showcase her moves in some of Michael Jackson’s stage costumes (as well as having her face obscured by an oversized smiley face and a bejeweled mask) – sometimes even copying the moves of the king of pop himself.
Weekday AW15 collection will be available from the beginning of September in-store and online at weekday.com