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Gosha Rubchinskiy x Timur Novikov
Gosha Rubchinskiy x Timur NovikovPhotography and styling Gosha Rubchinskiy

Gosha Rubchinskiy honours Russian cult artist

In a new capsule collection, the designer pays tribute to Timur Novikov – a leading figure in nonconformist art

Just a month after sending his Soviet sportswear inspired SS16 collection down the runway at Paris Fashion Week, Russian designer Gosha Rubchinskiy has unveiled a capsule collection that pays tribute to cult artist Timur Novikov. In these t-shirts, sweatshirts and caps, the Dazed 100 designer has fused elements of Novikov’s graphic art (specifically his 80s series Horizons) and his own signature post-Soviet style.

Not only was Novikov a leading figure in nonconformist art, he was also a key player on Russia’s underground art scene during the 80s, known for creating St. Petersburg’s New Artists Group (basically the USSR’s answer to Andy Warhol’s Factory). Though he sadly passed away in 2002, Novikov has retained cult status among Russian youth.

And this isn't the first time Rubchinskiy has referenced a Russian artist – for SS16 he looked to Alexander Rodcheko, a leading figure of constructvist art, responsible for some of Soviet Russia’s most iconic images.

This collection is available from July 25 at Dover Street Market London, New York and Ginza, as well as Paris Trading Museum. 

Watch Gosha Rubchinskiy’s SS16 show below: