Fashion / NewsMiu Miu reveals its autumnal pre-AW15 campaignDazed 100 star Jamie Hawkesworth photographs rising model Estella Boersma for imagesShareLink copied ✔️April 30, 2015FashionNewsTextZing TsjengMiu Miu AW15 campaign Prada came out with its pre-AW15 ad on Wednesday, and now it's Miu Miu's turn. This time, Miuccia Prada has re-enlisted Dazed 100 photographer Jamie Hawkesworth for the campaign, which stars 16-year-old Dutch model Estella Boersma. The new face was scouted while cycling down Amsterdam's cobblestone streets, and she is the definition of new: she made her runway debut in Miu Miu's AW15 show and was selected by casting director Ashley Brokaw for the Aoyama campaign, which was shot by Jamie Hawkesworth to celebrate the opening of a new Japanese store. Pairing Hawkesworth – who landed at number eight in the Dazed 100 thanks to run of stellar campaigns and exquisite editorial work – with Boersma obviously paid off, because the pair were reunited again for the pre-AW15 campaign. Boersma wears the 80s-inflected, girlish collection with all the casual nonchalence of the sleepy teenagers that Hawkesworth loves photographing so much. A match made in adolescent heaven. Estella Boersma for Miu Miu pre-AW15Jamie HawkesworthEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREMoncler is coming for summer with its line of little puffs Nike Nike’s ‘wild card’ Team Kits are already in actionThis Dutch designer’s ‘gay fantasy’ is full of farmers, pirates and sailors Nike Airmaxxing with singer-songwriter Simone RuthRosalía is my religion: Sacred street style from Lux Tour BarcelonaOakley Oakley’s new collection was designed to weather the storm Nike Airmaxxing with multidisciplinary creative Jake EliasThe best fashion exhibitions to see for spring 2026All the best dressed stars at Coachella 2026 Nike Airmaxxing with New York designer Annie Lian PumaPUMA and Jil Sander keep it simple with the K-Street Labubu obituary: Rot in hell you ugly little freaksEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy