Fashion / NewsPrada unveils its couple-heavy pre-AW15 campaignJulia Nobis, Natalie Westling and new Prada favourite Aya Jones star in the imagesShareLink copied ✔️April 29, 2015FashionNewsTextZing TsjengPrada pre-AW15 campaign If Prada's SS15 ads with Gemma Ward was a monochrome portrait of ladies-in-waiting, its pre-AW15 campaign is Miuccia Prada's version of a uniquely sombre high school prom picture. Channelling a distinctly more youthful vibe, Steven Meisel shoots models in boy-girl pairs to explore the push-pull relationship between men and women. "Gender’s complexities and contradictions have always been an essential, evolving question for Prada," a release from the brand reads. "What do men take from women? What do women keep for themselves? The most profound influences from one to the other are often the least apparent, the least visible. These exchanges still charge the cultural sphere." Prada rising star Aya Jones yanking at Artur Chruszcz's collar; Natalie Westling looking flat-footed and stern with her arm draped posessively over Niels Trispel – as with any Prada campaign, there's dramatic tension if you know where to look. The devil's in the details. Maartje Verhoef, Willow Hand, Artur Chruszcz, Johannes Spaas, Finnlay Davis, Julia Nobis and Tim Schuhmacher round up the cast. Check out Prada's last campaign with Gemma Ward here. Prada AW15Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MORERosalía is my religion: Sacred street style from Lux Tour BarcelonaOakley Oakley’s new collection was designed to weather the storm Nike Airmaxxing with multidisciplinary creative Jake EliasThe best fashion exhibitions to see for spring 2026All the best dressed stars at Coachella 2026 Nike Airmaxxing with New York designer Annie Lian PumaPUMA and Jil Sander keep it simple with the K-Street Labubu obituary: Rot in hell you ugly little freaksIn the bag! Louis Vuitton gets nosy with new Speedy campaign Revisit this 20-year-old Margiela shoot from Dazed’s March 2006 issueThese photos reimagine Barbara Kruger’s seminal streetwear dropBuy a copy of Dazed MENA to support relief efforts in LebanonEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy