If Prada's SS15 ads with Gemma Ward was a monochrome portrait of ladies-in-waiting, its pre-AW15 campaign is Miuccia Prada's version of a uniquely sombre high school prom picture. Channelling a distinctly more youthful vibe, Steven Meisel shoots models in boy-girl pairs to explore the push-pull relationship between men and women.
"Gender’s complexities and contradictions have always been an essential, evolving question for Prada," a release from the brand reads. "What do men take from women? What do women keep for themselves? The most profound influences from one to the other are often the least apparent, the least visible. These exchanges still charge the cultural sphere."
Prada rising star Aya Jones yanking at Artur Chruszcz's collar; Natalie Westling looking flat-footed and stern with her arm draped posessively over Niels Trispel – as with any Prada campaign, there's dramatic tension if you know where to look. The devil's in the details.
Maartje Verhoef, Willow Hand, Artur Chruszcz, Johannes Spaas, Finnlay Davis, Julia Nobis and Tim Schuhmacher round up the cast. Check out Prada's last campaign with Gemma Ward here.