FashionNewsPrada unveils its couple-heavy pre-AW15 campaignJulia Nobis, Natalie Westling and new Prada favourite Aya Jones star in the imagesShareLink copied ✔️April 29, 2015FashionNewsTextZing TsjengPrada pre-AW15 campaign If Prada's SS15 ads with Gemma Ward was a monochrome portrait of ladies-in-waiting, its pre-AW15 campaign is Miuccia Prada's version of a uniquely sombre high school prom picture. Channelling a distinctly more youthful vibe, Steven Meisel shoots models in boy-girl pairs to explore the push-pull relationship between men and women. "Gender’s complexities and contradictions have always been an essential, evolving question for Prada," a release from the brand reads. "What do men take from women? What do women keep for themselves? The most profound influences from one to the other are often the least apparent, the least visible. These exchanges still charge the cultural sphere." Prada rising star Aya Jones yanking at Artur Chruszcz's collar; Natalie Westling looking flat-footed and stern with her arm draped posessively over Niels Trispel – as with any Prada campaign, there's dramatic tension if you know where to look. The devil's in the details. Maartje Verhoef, Willow Hand, Artur Chruszcz, Johannes Spaas, Finnlay Davis, Julia Nobis and Tim Schuhmacher round up the cast. Check out Prada's last campaign with Gemma Ward here. Prada AW15Expand your creative community and connect with 15,000 creatives from around the world.READ MOREBella Hadid resurrects Saint Laurent’s iconic 00s It-bagThe coolest girls you know are still wearing vintage to the gymYour AW26 menswear and Haute Couture cheat sheet is hereJeremy Allen White and Pusha T hit the road in new Louis Vuitton campaignNasty with a Pucci outfit: Which historical baddie had the nastiest Pucci?Inside the addictive world of livestream fashion auctionsCamgirls and ‘neo-sluts’: Feral fashion on the global dancefloorBrigitte Bardot: Remembering the late icon’s everlasting styleA look back on 2025 in Dazed fashion editorialsMaison Kébé: The Senegalese brand taking African craft worldwideRevisiting the most-read fashion stories on Dazed in 2025Meet the Irish designer illuminating Zara Larsson’s Midnight Sun era