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Backstage at Moschino Mens AW15
Backstage at Moschino Mens AW15Photography Philip Trengove

Moschino will make its Italian menswear debut at Pitti Uomo

Jeremy Scott takes Florence while Thomas Tait lines up a womenswear runway show

Watch out, Pitti Uomo – Jeremy Scott is coming for you. Moschino will be making its Italian menswear debut this June at the international trade show in Florence. Organisers invited Scott to be menswear guest designer, praising his larger-than-life take on the Milanese brand. It will be the first Moschino men's runway show in its native Italy since Scott took the reins as creative director.

"In Jeremy Scott’s collections, we see the humor, the irreverence, the tendency to explode myths, and the manipulation of pop iconography – all that we knew to be part of Franco Moschino’s spirit and designs," said Raffaello Napoleone, chief executive officer of Pitti Immagine.

"There is also lots of originality in his work – he seems to have a sort of special-sensor focused on our times – in the way he combines fabrics and materials, especially the finest types, because his designs are luxurious," Napoleone added. "And that is the reason behind our invitation."

Canadian designer Thomas Tait will also be presenting a runway show as Pitti's women's guest designer. The award-winning designer, who was famously the youngest-ever Central Saint Martins MA graduate at 22, has been turning heads for his ultra-tailored, conceptual take on "unsexy sexiness" in womenswear.

"Over the past few seasons, Thomas Tait's women's showings at London's fashion week have become not-to-be-missed events," says Lapo Cianchi, director of communications and events at Pitti Immagine. "We like his coherence, sartorial skills, unexpected shapes and dry devotion to design. He is never afraid to experiment and push the envelope."

"That is why we thought of offering him the opportunity to express his creativity here in Florence with an unusual – unusual for him, that is – project, that we could call 'reflections on his work', with the 'help' of special places in the city."

You'll have to wait until June to see what Scott and Tait have in store for Pitti Uomo – but if it's anything like Hood By Air's pagan-infused offering in a fortress-like villa, expect something truly spectacular.

Watch a preview video from Pitti below: