“What on my dressing table makes me feel empowered? My toothbrush!” laughs Georgia May Jagger in a new behind-the-scenes film, created on set of an upcoming shoot from Dazed’s spring/summer 2015 issue. Dressed in bespoke looks designed by young London queen of kitsch Ashley Williams – including a PVC zip-up skirt complete with Minnie Mouse decal and matching mouse-eared bucket hat – she dishes on style icons, the Spice Girls and why Minnie can pull off polka-dots like no one else.
It’s all to mark the launch of #minniestyleuk, a social media search for the best Minnie Mouse inspired images ahead of the Disney star’s exhibition at Somerset House for London Fashion Week next September. Jagger will play curator to the show and is looking for inspiration from creatives, from magazine fashion shoots to pop culture images or even original work made specially. Jagger plans to include her own artwork in the show, which will sit alongside classic images and archive shots of Minnie-inspired fashion (think Madonna's Dear Jessie album cover).
“I’ll be looking out for some really fun, modern twists, anything different or that hasn’t really been done before, interesting make-up looks perhaps...” she reveals. “I’ve always been a Minnie fan so I’m really excited to be working on this campaign, showing how pop culture can influence fashion in a way that encourages excitement and creativity.”
Think you can put a twist on the classic Minnie image? Get involved by hashtagging #minniestyleuk and check out the full editorial by Sharif Hamza and Elizabeth Fraser-Bell in the new spring/summer 2015 issue of Dazed, on shelves from April 9.
The Minnie Style exhibition will run September 18–22 as part of London Fashion Week
Polka dot tulle dress, PVC Minnie Mouse embroidered skirt, Minnie Mouse logo long-sleeved t-shirt, PVC bucket hat and PVC Minnie Mouse embroidered clutch bag all custom-made for Dazed x Minnie by Ashley Williams; all other clothes by Ashley Williams SS15. Photography Sharif Hamza; styling Elizabeth Fraser-Bell; film direction Charlie Robins; filming Arthur Loveday; hair Alex Brownsell at D+V Management using Bleach; make-up Georgina Graham at Management Artists using M.A.C; nails Sophy Robson at Streeters using Leighton Denny Expert Nails; model Georgia May Jagger at TESS Management; set design Theo Politowicz at The Magnet Agency; photographic assistants Ted Park, Peter Carter; styling assistants Margherita Alaimo, Ioana Ivan, Giulio Ventisei; hair assistant Beth Kucic; make-up assistant Kristina Ralph; set design assistant Aislinn Dowling; digital operator Emma Gibney; retouching BLANK; production Laura Holmes Production
Subscribe to Dazed magazine here or pick up your copy from newsstands April 9