Be it entirely covered in punk patches à la Sid Vicious or meticulously cared for by greasers like Cry Baby’s Wade Walker, the leather biker jacket is the ultimate youth symbol that pops up and reinvents itself from generation to generation. AllSaints plan to reinvent their staple piece every week with Instagram series #HAPPYMONDAYS. The images will feature different muses (including models Sojourner Morrell and Neelam Gill) wearing each jacket in their own way. Get a sneak peek at Monday’s post with this exclusive image of twin models Ruth and May Bell.

Like this? Head here to read creatives including Neneh Cherry and George the Poet share their AllSaints manifestos