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Simone Rocha X J Brand lookbook, Dazed
Simone Rocha X J BrandPhotography Ben Toms

Take your first look at Simone Rocha x J Brand

The Irish designer takes on denim with no gimmicks but plenty of frills

“If anything starts getting oversaturated with femininity, I just naturally think I need to add something masculine,” Simone Rocha told us last year. Still on a high after her SS15 show, the Irish designer is about to release her first collaboration with J Brand. Comprised of 14-pieces, the collection reimagines denim in a way that merges masculine silhouettes with feminine details. Simone Rocha’s refined aesthetic is evident in the collection, where cropped jackets and frills are rendered in blush pink and striking red. Take your first look here, before the collection drops in November, in a series of images shot by Dazed collaborator Ben Toms.

Check out her SS15 collection below:

The collection will be available exclusively at Dover Street Market and online from 14th November