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Moschino SS15, womenswear, Dazed backstage
Backstage at Moschino SS15Photography Lea Colombo

Moschino SS15 + live stream

Scott brings another icon of American consumer culture to life, sending Barbie in all her plastic fantastic incarnations down the runway – with bonus Romy and Michele vibes

TextSusie LauPhotographyLea Colombo

Initial reaction:

"Brainless" is how some critics panned Jeremy Scott's first collection for Moschino last season. Well, how's this for brainless? Take the most famous "bimbo" in the world and bring her alive on the catwalk in all her voluminous haired, plastic fantastic glory. Scott has collaborated with Mattel in the past for his own label, but for Moschino, he took the look further so that we get all incarnations of Barbie. There was Pink Barbie in a pink biker jacket, Tropical Barbie in scribble print ensembles, Beach Barbie in towelling dresses and finally Prom Barbie, as raze dazzle child beauty pageant gowns form the main point of difference between Scott's own label and his collections for Moschino.


Duh! Aqua's “Barbie Girl” was the obvious opener to set the tone but then more subtle but equally HI-NRG tracks like Stacy Q's “Two of Hearts”, Vanity 6's “Make-up”, Chicks on Speed's “Glamour Girl” and to finish off, Fantastic Plastic Machine's “L'Aventure Fantastique”. The upbeat peppiness of the soundtrack put some spring in the step of some of models like Mona Matsuoka and Sam Rollinson, who aren't ostensibly Barbie-esque figures.

Stand out looks:

When the show shifted away from hot pink and the Mattel-centric looks, there were serious Romy & Michele matchy-matchy outfit vibes. They're the sort of smart and cool ditzes that Scott might have been thinking of when he conjured up this collection. There was a hard-to-resist wit in the inflatable pool-friendly bags, the colourful Memphis-esque scribbles, the skirt suits incorporating polka dot bikini tromp l'oeil and oversized peace chain belts. 

The soundtrack to Moschino SS15:

Models: Devon Windsor (@devwindsor), Elisabeth Erm (@elisa_erm), Frances Coombe (@francescoombe), Hanne Gaby Odiele (@hannegabysees), Hollie-May Saker (@holliemaysaker), Irene Hiemstra, Juliana Schurig (@julianaschurig), Kirstin Kragh Liljegren (@kirstinliljegren), Ophelie Guillermand (@ophelieguillermand), Sabine Cozijnsen (@sabinecozijnsen), Sam Rollinson (@samrollinson), Soo Joo park (@soojmooj), Svetlana Zakharova (@SVETLANAKUDIDI), Tanya Katysheva (@limur_t), Zuzanna Bijoch (@bijochzuzanna).