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Gucci SS15, womenswear, Dazed
Valery Kaufman (WHY NOT) at Gucci SS15Photography Lea Colombo

Gucci SS15

Denim and suede take centre stage as Frida Giannini kicks of Milan fashion week with a collection inspired by the hippy groupies of the 70s

TextEmma WymanPhotographyLea Colombo

Initial reaction:

Retro groupies chase Jimi Hendrix and Sgt. Pepper in denim and suede.

Reinvention and respect:

After opening with a minimal white tailored look, things took a turn for the psychedelic. This show saw Frida Giannini redefine the codes of Gucci whilst still respecting its legacy – present in the brand's classic red and green stripes which appeared on the straps of shoulder bags. Through suede and leather, archetypal Gucci materials, Giannini pushed a strong 1970s silhouette and offered a new take on the classic Gucci bamboo bag.

Standout looks:

The show's key moments included Japanese floral print pyjama suit and embellished dresses, and a boxy denim shift dress featuring a lace-up detail down the front.

The soundtrack to Gucci SS15