Photography Lea ColomboFashionShowGucci SS15Denim and suede take centre stage as Frida Giannini kicks of Milan fashion week with a collection inspired by the hippy groupies of the 70sShareLink copied ✔️September 17, 2014FashionShowTextEmma WymanPhotographyLea ColomboGucci SS1524 Imagesview more + Initial reaction: Retro groupies chase Jimi Hendrix and Sgt. Pepper in denim and suede. Reinvention and respect: After opening with a minimal white tailored look, things took a turn for the psychedelic. This show saw Frida Giannini redefine the codes of Gucci whilst still respecting its legacy – present in the brand's classic red and green stripes which appeared on the straps of shoulder bags. Through suede and leather, archetypal Gucci materials, Giannini pushed a strong 1970s silhouette and offered a new take on the classic Gucci bamboo bag. Standout looks: The show's key moments included Japanese floral print pyjama suit and embellished dresses, and a boxy denim shift dress featuring a lace-up detail down the front. The soundtrack to Gucci SS15: Expand your creative community and connect with 15,000 creatives from around the world.READ MORE CrocsTried and Tested: taking Crocs new boots on a trial through LondonSP5DER’s ‘Sweet Tooth Rodeo’ was a love letter to Black cowboy culture InstagramHow do you stand out online? We asked two Instagram Rings judges080 Barcelona Fashion080 Barcelona Fashion Week, these were your best momentsSia Arnika wants to dress you like a ‘Harbor Bitch’Our favourite pop culture Halloween costumes for 2025Grace Wales Bonner is heading to Hermès‘Britain feels like Disneyland’ Glenn Martens on a big Brit-inspired collabGlamour and grunge: A new Dazed shoot celebrates Sisley K’s arrivalMiu Miu gets arty in Paris, plus more fashion news you missed‘He was the ultimate canvas’: Transforming Jacob Elordi into FrankensteinIn pictures: The best street style from a historic Paris Fashion Week