Initial reaction:
Retro groupies chase Jimi Hendrix and Sgt. Pepper in denim and suede.
Reinvention and respect:
After opening with a minimal white tailored look, things took a turn for the psychedelic. This show saw Frida Giannini redefine the codes of Gucci whilst still respecting its legacy – present in the brand's classic red and green stripes which appeared on the straps of shoulder bags. Through suede and leather, archetypal Gucci materials, Giannini pushed a strong 1970s silhouette and offered a new take on the classic Gucci bamboo bag.
Standout looks:
The show's key moments included Japanese floral print pyjama suit and embellished dresses, and a boxy denim shift dress featuring a lace-up detail down the front.
The soundtrack to Gucci SS15:
 at Gucci SS15)
