Photography Lea ColomboFashionShowGucci SS15Denim and suede take centre stage as Frida Giannini kicks of Milan fashion week with a collection inspired by the hippy groupies of the 70sShareLink copied ✔️September 17, 2014FashionShowTextEmma WymanPhotographyLea ColomboGucci SS15 Initial reaction: Retro groupies chase Jimi Hendrix and Sgt. Pepper in denim and suede. Reinvention and respect: After opening with a minimal white tailored look, things took a turn for the psychedelic. This show saw Frida Giannini redefine the codes of Gucci whilst still respecting its legacy – present in the brand's classic red and green stripes which appeared on the straps of shoulder bags. Through suede and leather, archetypal Gucci materials, Giannini pushed a strong 1970s silhouette and offered a new take on the classic Gucci bamboo bag. Standout looks: The show's key moments included Japanese floral print pyjama suit and embellished dresses, and a boxy denim shift dress featuring a lace-up detail down the front. The soundtrack to Gucci SS15: Expand your creative community and connect with 15,000 creatives from around the world.READ MOREFrom Lana to Gaga: August Barron curate their ultimate music video nightInside the world of August Barron, fashion’s disruptive design duo Jean Paul GaultierJean Paul Gaultier’s iconic Le Male is the gift that keeps on givingIn pictures: Shalom Harlow’s most iconic catwalk momentsSilver Arrows: Fusing fashion with film noirSo you want to get your hands on Leigh Bowery’s merkin?‘Westwood and Kawakubo are provocateurs’: Inside their powerful new exhibitA look back on Loli Bahia’s best fashion moments Sunrise Angel: Loli Bahia steps out of the shadowsIrish designer Robyn Lynch is riding the ‘green wave’ her own wayDario Vitale has left Versace after 8 monthsThe 2025 Christmas archetype gift guide