Fashion / NewsOlivier Rousteing thinks Rihanna is the ultimate supermodel‘I think having Rihanna in the campaign is like having Cindy Crawford or Christy Turlington, but for my generation.’ShareLink copied ✔️July 28, 2014FashionNewsText Zing Tsjeng Balmain instant obsessions Move over, Naomi, Claudia and Cindy. In the battle of the supermodels, there can only be one winner – and that's Rihanna. In an interview with the Independent, Balmain's Olivier Rousteing says that the Bajan singer has replaced the iconic 80s and 90s models in terms of fashion power. "When you look at an old Versace show, you loved the dress, but you loved Claudia Schiffer, you loved Cindy Crawford. Supermodels! With Rihanna you get that too," he explains. "Today people are looking at Rihanna like they were looking at Naomi Campbell or Claudia... nobody wants to be a model, everybody wants to be a singer. That's the new dream. I think having Rihanna in the campaign is like having Cindy Crawford or Christy Turlington, but for my generation." Rihanna has long served as Rousteing's muse and celebrity BFF, but she was also picked by the 28-year-old designer to be the face for his SS14 campaign, which was styled by her stylist Mel Ottenberg and shot by Inez van Lamsweerde and Vinoodh Matadin. "It was an amazing statement for the house, for fashion," Rousteing says. "It was really important that she was doing the campaign because she's my muse, she's my icon, and she's my friend." In a release for the campaign, Rousteing described her as an "icon". "She owned the clothes," he says. "That's exactly what I want. I love seeing a woman, the feeling of a model, a top model." Rousteing isn't the only one who rates Rihanna's star power: Tom Ford has also stated that getting your clothes featured on Rihanna's Instagram is more powerful than a show review from a fashion critic. What do you think – is Rihanna the new supermodel for our generation? Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.Trending7 sex worker-approved films about sex workSex workers have slammed Sam Levinson for his depiction of the industry in Euphoria. Here, we share our top recommendations for more true-to-life representations Film & TVOnFashionHow On and Loewe are shaping the future of footwear Beauty10 of the hottest Instagram accounts fusing art, sex and eroticaLife & CultureWhy have celebrities become obsessed with taste signalling? Life & CultureHave you ever been friend-bombed?MusicAll 21 of Drake’s albums, rankedArt & PhotographyKristina Rozhkova’s uncanny photos of young RussiansMaison Margiela FragrancesEventWhat went down at Maison Margiela’s ‘The Scentsorium Collection’ launchLife & CultureNobody wants to be famous anymoreEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy