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Edie Campbell for Alexander McQueen AW14
Edie Campbell for Alexander McQueen AW14Photography by Steven Klein

Alexander McQueen unveils its gothic AW14 campaign

Steven Klein shoots Edie Campbell as a royal queen who's gone over to the dark side

Alexander McQueen have joined forces with photographer Steven Klein once again for their medieval-themed AW14 advertising campaign, which launches today. Capturing the essence of the AW14 runway show, the Game of Thrones-meets-Sleepy Hollow campaign stars British model Edie Campbell as a gothic queen, who appears sprawled across a horse and throwing some serious shade from her throne. Klein shot the brand’s similarly moody SS14 campaign, and accompanying short film, earlier this year, which saw a yellow-haired Kate Moss and her mini-me voodoo doll stalking through a dungeon-like setting, decked out in gold cuffs and bondage-style clothing.

See AW14 below: