Acne SS15

Initial reaction:

As if we'd interrupted creative director Jonny Johansson hanging with his mates: a casual collection of lumberjack checks, Harrington jackets and 70s undertones that Johansson admitted to be "more personal than conceptual."

How they wore it:

With check shirts loosely tied around waists, and jackets shrugged over bare chests – a streetwear look that hinted more at farm hands and forest workers. Boxy, minimalist cuts, chunky knits and outsized beanies ran true to the Scandinavian Acne aesthetic. 

The generosity of luxury:

Deviating from the brand's denim foundations, Johansson experimented with fabric pairings like jersey and leather, nylon and sheepskin, and cotton with horizontal corduroy. He explained this as a juxtaposition of the "generosity in luxurious materials" with the "pureness found in street sports." Sunflower yellow, moss, orange suede and murky corduroy brown lent a sepia 70s feel throughout, as if lifted from photo albums of Johansson's childhood.