Leutton Postle prides itself on being a thoroughly English brand. Hailing from Stockport and Wolverhampton respectively, designers Sam Leutton and Jenny Postle have a soft spot for middle England normalities – the ones Martin Parr has made a career lovingly taking the piss out of. The label’s SS14 film is a cracker, shining a light to these mediocre eccentricities against the shadow of a lilac suburban paradise.

Filmmaker Amy Gwatkin worked with the duo again for the short, finding inspiration in Martin Parr’s ‘Signs of the Times’ series and one photo in particular: a sullen goth sitting next to her mother, captioned “Underneath it all, she really is a lovely girl.” This wry, tender comedy oozes out of the film as the endearing voiceover drawls on about living alone, middle aged imaginary friends and dogs as boyfriends past.  

The chintz setting is the perfect backdrop for the pastel painted SS14 collection, sponsered this season by Lurex and styled by AnOther magazines Nell Kalonji, which examines the idea of doodling and scrapbooking via large-scale freehand illustrations by Beth Postle, Jenny’s talented sister who recently graduate from Fashion Print at Central Sain Martins. 

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