Initial reaction:
Exposing process to reveal the power in regeneration.
References:
Flora mortis: the death and regeneration of flowers.
Textural details:
Pink suede, black floral lace and leather.
Accessories:
Barbed wire and heavy chain link chokers add edge to softer silhouettes.
Set design:
Decaying floral arrangements.
Live performance:
In-house AllSaints sketch artist drawing floral motifs from decaying bouquets.
In quotation:
“We're a house with an integrated vision and integrated components. I think the message is cohesion, regeneration, growth and integration of every aspect of the brand." - Wil Beedle, creative director.
Collaboration:
“Below The Knee”; a documentary about women in the NYC fetish community wearing AllSaints’ recent shoe collection.
Setting:
The top floor of an old garment factory on Mercer and Broome.
