AllSaints SS14

Initial reaction:

Exposing process to reveal the power in regeneration.

References:

Flora mortis: the death and regeneration of flowers.

Textural details:

Pink suede, black floral lace and leather.

Accessories:

Barbed wire and heavy chain link chokers add edge to softer silhouettes.

Set design:

Decaying floral arrangements.

Live performance:

In-house AllSaints sketch artist drawing floral motifs from decaying bouquets.

In quotation:

“We're a house with an integrated vision and integrated components. I think the message is cohesion, regeneration, growth and integration of every aspect of the brand." - Wil Beedle, creative director.

Collaboration:

“Below The Knee”; a documentary about women in the NYC fetish community wearing AllSaints’ recent shoe collection.

Setting:

The top floor of an old garment factory on Mercer and Broome.